How Tariffs Will Impact Consumers Buying Fresh Produce?

What’s happening with tariffs?

In 2025, the U.S. government introduced new tariffs on several imported products. This includes a 25% tariff on Mexican and Canadian imports and an extra 10% tariff on imports from many other countries. Since the U.S. imports a lot of fresh produce, especially items like avocados, tomatoes, and berries, these extra charges could raise prices for consumers across the country.

A major agreement between the U.S. and Mexico that helped keep tomato prices low is set to expire on July 14, 2025. If that deal ends, tomatoes imported from Mexico may face a 20.91% tariff. Experts say this could increase prices for U.S. shoppers by as much as 50%, especially in the fall when local supply goes down.

According to a report, these new tariffs could contribute to rising grocery costs in 2025 by at least 4% overall, putting added pressure on families. That may not sound like much, but when combined with other rising costs, like fuel, labor, and packaging, it adds up. For the average family, this could mean spending hundreds of extra dollars a year on food.

People in the produce industry are worried. The International Fresh Produce Association and other groups say these tariffs will hurt both consumers and businesses. Importers are already struggling with rising costs and say the new taxes will force them to charge more. Smaller stores might struggle more due to supply chain disruptions, especially when seasonal items become scarce. (Source: https://www.thepacker.com/news/industry/how-tariffs-will-impact-consumers-buying-fresh-produce )

Shoppers might start to see fewer choices in the produce section. Off-season fruits, avocados, and even bananas could become more expensive or harder to find. Restaurants may also increase their prices if their ingredient costs go up. In the end, everyday people, especially those with tighter budgets, will feel the biggest impact.

With more tariff decisions expected later this year and trade deals still uncertain, food prices could stay unpredictable for a while. Many in the food industry are asking the government to create new deals or offer some relief so that healthy food stays affordable for everyone.