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In 2024, the demand for motorcycles and scooters in the EU rose sharply. Sales reached 3 million units, which is a 33% increase compared to 2023. This growth pushed the market to its highest level yet, and more growth is expected in the near future. In terms of value, the market jumped to $17.1 billion in 2024, a 25% increase from the previous year. This figure represents the total earnings of producers and importers, excluding retail and transport costs.
Belgium, Germany, and Italy were the top consumers in 2024, together making up 55% of total market consumption. Among these, Belgium stood out, both in total units and per capita consumption. On average, Belgium had 65 motorcycles or scooters per 1,000 people. Austria, Hungary, and Greece followed, with above-average consumption rates. From 2013 to 2024, Belgium showed the fastest growth in demand, with an average annual increase of 35%.
In terms of production, the EU made 1.7 million motorcycles and scooters in 2024. This was a 6.9% decrease from 2023, ending a three-year period of growth. Production has generally been increasing over the last decade, with some ups and downs. Germany, Italy, and Austria produced the most, together accounting for 64% of the EU’s total production. Belgium showed the strongest growth in production during the review period.
When it comes to imports, the EU brought in 2.1 million units in 2024, which is 28% more than in 2023. This indicates a rising demand that couldn’t be fully met by local production. However, the value of these imports dropped to $7 billion, down from $7.8 billion the previous year. This means that more units were imported, but at a lower price per unit. Belgium led all countries with 728,000 units imported, followed by Spain, Italy, France, Germany, and Poland. Motorcycles with engines between 500cc and 800cc were the most imported types in 2024. Other popular types included those between 50cc and 250cc and over 800cc. The average import price dropped to $3,300 per unit in 2024, a 29.2% decrease from 2023. Germany had the highest import prices, while Belgium had the lowest.
As for exports, the EU shipped out 858,000 motorcycles and scooters in 2024, a 32.7% drop from the previous year. Italy, Austria, and Germany were the largest exporters. The value of exports also fell to $6.2 billion. The most exported types were motorcycles with engine sizes between 50cc and 500cc, and those over 800cc. Germany, Italy, and Austria together made up 75% of the total export value. Among all exporters, Belgium showed the fastest growth in value during the review period. Prices of exported motorcycles varied greatly. In 2024, the average export price was $7,300 per unit, the highest it had been in years. Germany had the most expensive exports, while Spain had some of the cheapest.
For businesses looking to enter this market, B2B platforms like Tradewheel can be helpful for finding suppliers, buyers, and trade leads within the EU. With growing demand and clear market leaders, it’s a good time to explore opportunities in the motorcycle and scooter sector. This summary offers a clear view of trends, challenges, and prospects in the EU motorcycle and scooter market, showing that the industry, despite some fluctuations, is set for steady growth in the long term.
