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Private labeling is a commercial phenomenon in the shoe industry. It allows companies to manufacture, label, and sell shoes without having to face the hassle of making them. Whether you are interested in introducing a style of sneaker custom branding or classy leather shoes, selecting the manufacturer is the initial step and an important one.
Launching a shoe line starts with your vision, brand identity, target client, and product design. Among all private label business ideas available, shoes are one of the highest-selling categories with high demand, seasonal trends, and versatile designs.
In this blog, we will be discussing the basics of private-label shoes and walk you through 10 reputable private-label shoe manufacturers who offer footwear design services. You'll also learn where to find custom shoe manufacturers with low MOQ and the price involved.
A private-label shoe manufacturer is a factory that makes shoes that you can resell and rebrand with your own name. They make the shoes according to your design, logo, and specifications so that you can create a different brand without owning manufacturing equipment.
Private-label shoes allow you complete control over price, brand, design, and packaging. It is cheaper than having your own factory and allows you to promote your shoe brand faster in the custom footwear production market.
It's not the same as OEM (Original Equipment Manufacturer), where your product is manufactured specifically to your custom design and specifications from the beginning. Private labeling tends to utilize pre-existing templates which can be redesigned and custom fitted for your brand.
The only things you need to focus on are branding and marketing, while your private-label shoe manufacturer deals with the technical parts, such as material purchasing, stitching, and production schedules.
The following are the main advantages of choosing a private-label shoe manufacturer:
You can create your own custom-made shoes with your own color, material, soles, and anything else you prefer. It creates your own brand in the market.
Low MOQs from many manufacturers make it convenient for startups and small businesses to start with minimal capital expenditure.
Add your own label, packaging, labels, and even branded shoeboxes to make your brand look engaging to the customers.
Private labeling enables you to hit the market faster because you're not starting from scratch. You're using what's already been tested and what works and simply reusing it.
No employee or machine expenses. You're only investing in what you've purchased, keeping things simple and affordable.
You are able to order more units or introduce fresh models as your business expands without switching to the same manufacturer.
Below are the leading private-label shoe manufacturers for small businesses:
Location: India
Specialty: Casual footwear, leather footwear, sneakers
MOQ & Customization: Low MOQ, full branding options
Clover & Cobbler is an Indian private label Asia footwear supplier which offers the entire range of footwear design services from high-quality sneakers to premium leather footwear. They are popular for using premium materials, ethical manufacturing and offering competitive prices. Clover & Cobbler offers support to small brands with low MOQs and full customizations such as logos, material, print, and packaging.
What makes Clover & Cobbler unique is its offering of in-house design assistance and sampling services. They are suitable for branding companies that want to create a professional line of shoes with absolute creative freedom. Their factory specializes in manufacturing shoes for foreign brands, making them trusted for private labeling.
Country: China
Specialty: Handmade leather shoes
MOQ: 50–100 pairs
This company produces Italian-style leather footwear; it is Chinese and famous for replicating Italian art at affordable rates. Fujian Jinjiang Xiangchi Shoes Co., Ltd deals in customized handmade leather shoes, boots, and dress shoes using good-quality materials.
The company completely provides private labeling and branding. They have low MOQ (at least 50 pairs) and are flexible to produce as well, hence a good option for brands who are looking for a high-end look without extra production costs. They deliver globally and provide custom sample test designs.
Location: China
Specialty: Custom eco-friendly sneakers
MOQ: 100 pairs
Putian CCK Shoes is a Chinese factory that specializes in producing fashionable and green sneakers for private brands. They use recycled materials, vegan leather, and provide tailor-made green solutions for sustainable brands.
They assist brands from planning to production with extensive design collaboration, tech packs, and branded packaging. With an extremely reasonable MOQ of 100 pieces, they are perfect for startups that want to manufacture eco-friendly footwear.
Country: USA-based Global B2B Marketplace
MOQ & Customization: Depend on wholesale shoe suppliers, excellent range of custom options
Tradewheel.com is one of the reliable global B2B platforms linking shoe buyers with trusted private-label shoe manufacturers from all over the world. From fashion sneakers, formal leather shoes to high heels, boots etc. you will find a diverse variety here from trusted private label shoe suppliers with low MOQ here.
The featured wholesale US-based shoe manufacturer's site provides competitive pricing, flexible MOQs, and full branding assistance. You can compare international sourcing manufacturers, read feedback, and negotiate directly. The platform is best for private-label shoe sourcing and building your brand with profitable ROI. So, sign up now and partner with affordable and custom shoe manufacturers online for footwear sourcing!
Country: US-based shoe manufacturers
Specialty: High-end women's heels, boots
MOQ & Customization: Mid to high MOQ, premium branding assistance
Jaclyn Jones USA is a Los Angeles-based women-owned shoe company. They create handmade women's heels and boots and are well known for luxury-level and eco-friendly practices.
They provide full private-label solutions, ranging from material procurement to design consultation and small-batch manufacturing. Their factory follows an ethical approach to sourcing and U.S.-based manufacturing, which is ideal for upscale brands that want to resell "Made in USA" products.
Location: USA (Global Factories)
Specialty: Athletic shoes, sports shoes
MOQ & Personalization: High MOQ, sophisticated personalization
Although not typically in the business of private labeling, Nike does partner with some specific individual brands under custom production or co-branded arrangements. If you are a large-scale brand or have a licensing agreement, you should be able to find a place on Nike's manufacturing platform.
They offer high-end, ethical, innovative technology, and eco-friendly design. However, this is best for large brands with high volumes of sales due to Nike's very selective entrance process.
Country: Germany (Global Factories)
Specialty: Sportswear, shoes, sneakers
MOQ & Customization: High MOQ, strong brand integration
Adidas also collaborates with fashion companies and top designers. Like Nike, they partner with companies that already have some brand presence. Product development, packaging, and partnership marketing are part of customization.
This site is not for small businesses, but medium to large businesses who wish to collaborate with an international brand. Their production process is known for accuracy, technological innovation, and sustainability.
Country: Portugal
Specialty: Handmade leather shoes, boots
MOQ & Customization: Mid to low MOQ, handmade, available
K Family is a private-label Portuguese shoemaker of customized leather shoes. They merge the old world of traditional manufacturing with new-world design, producing timeless looks that can be customized by brands and retailed under their own brand.
They are a good fit for mid-price and boutique labels that want to stand out with European-quality footwear. They have design flexibility and flexible MOQs, which make them a popular choice among fashion brands.
Location: China
Category: Casual sneakers
MOQ & Customization: 100+ pairs, branded options, flexible
XDS is a reliable Chinese factory with years of history in the sneaker and casual shoe manufacturing industry. They are skilled at in-fashion style, stable quality, and lower prices. XDS provides custom branding, colorway, and even drop shipping services.
They can also offer quick prototyping, enabling brands to test samples before placing orders. They export to the U.S., the UK, and Europe and are a risk-free option for startups and expanding brands.
Location: Netherlands
Specialty: Luxury footwear, fashion sneakers
MOQ & Customization: Luxury branding, small-batch making
Mees Productions specializes in small-batch private-label production of luxury fashion sneakers and fashion footwear. Having their headquarters in the Netherlands, they prefer eco-fashion, sustainability, and attention to detail.
Designers are able to work closely with their design team and develop original shoes from the ground up. They have low MOQs and full-service branding, and they are among the best choices for European brands to launch original designs.
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Key Factor |
Why It Matters |
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Product Quality |
High-quality shoes build brand trust and reduce returns or complaints. |
|
Customization Options |
Flexibility in design, material, and packaging helps you stand out. |
|
Minimum Order Quantity (MOQ) |
Choose a manufacturer whose MOQ aligns with your budget and scale. |
|
Lead Time & Delivery |
Fast and reliable production helps you meet customer demand on time. |
|
Experience & Reputation |
A well-reviewed and experienced manufacturer ensures better results and support. |
Cost depends on the shoe type and level of customization. Here is a simple breakdown:
Design and Sampling: $100–$300 per style
Sneakers: $10–$30
Leather Shoes: $30–$80
Heels: $25–$50
Shipping and Import Fees: Depends on the country
Overall, a minimum order of 100 pairs will range from $1,500 to $5,000 depending on materials and customizations. Bulk orders are discounted by some shoe suppliers.
Follow these tips to build a successful private-label shoe brand in 2025:
Define Your Brand Identity: Who are your customers? What's your niche?
Follow Trends: Take cues from fashion reports and social media.
Create Eye-Catching Designs: Collaborate with manufacturers to create prototypes.
Invest in Marketing: Use social media influencer marketing and create your own site to promote your business.
Test Small, Scale Fast: Start with a small MOQ and scale based on feedback.
Choosing the right private-label shoe manufacturers is the good starting point for establishing your own shoe business. You have control over the design, branding authority, and production without the risk of owning a factory. Whether you are starting your own shoe brand or a high-end sneaker business, the above-mentioned private-label shoe manufacturers can assist you in getting started.
Ready to build your footwear brand? Start finding private-label shoe manufacturers today!
What is a private-label shoe MOQ?
It varies. Some of the factories have 50 pair MOQs, and others have 100–500 pair MOQs.
Are private-label shoe businesses profitable?
Absolutely! With good design and marketing, a private-label shoes business can offer you good margins and scalable growth.
Can I sell private-label shoes on Amazon?
Yes. Several brands sell private-label shoes on Amazon. Just make sure that you maintain proper branding and packaging.
Where can I find genuine private-label shoe manufacturers?
Platforms such as Tradewheel.com, Clover & Cobbler, and trade shows related to the industry are good locations where you might find trusted and affordable private-label shoe manufacturers.
