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![8 Steps to Start Jaggery Business & Sell Online [Industry Overview & Tips]](https://www.b2bheadlines.com//uploads/images/products/6/9/0688088001757390347-8-steps-to-start-jag_500.jpeg)
The most common type of jagger is the one made of sugar cane. It comes in solid blocks and chunks. As a supplier or manufacturer, you can also offer powdered jaggery, as well as a liquid form in the form of syrup, for use in various beverages and home remedies.
Starting a jaggery-selling business can be a profitable venture for you as a manufacturer if you plan strategically and execute these plans wisely. In this blog, we are going to discuss “how you can sell jaggery online” at profitable prices.
The global jaggery market in 2024 generated revenue of $ 7.2 billion. By the end of 2033, the jagger market is projected to reach a value of $ 12.1 billion USD with a CAGR of 5.8%.
The major consumers of jaggery are India, the Middle East, Africa, and Europe. Because jaggery is obtained through organic methods that are chemical-free and don’t require artificial flavours, its demand is high in the global market. Food and beverages, personal care, and pharmaceuticals are the largest importers of jaggery.
Jaggery is the best alternative to refined sugar. It is produced through natural processes and is ideal for health-conscious customers, as it is rich in vitamins, antioxidants, and iron. Coconut jagger has a low glycemic index, which is why it is popular among people with diabetes.
According to 6Wresearch, the global packaged jaggery market was valued at $ 1.8 billion USD in 2024. The prices are increasing and are expected to reach a value of $ 3.5 billion by 2031. This has led to the growth of e-commerce and modern trade.
Coconut jagger is ideal for individuals seeking allergen-free, plant-based products. Liquid jaggery can be used in beverages, cough syrups, candies, and in beauty and personal care products, such as face masks and scrubs. Therefore, it is a valuable product in various industries, including beauty and personal care, pharmaceuticals, food, and beverages.
These steps will help you start your own jaggery manufacturing and selling business online, serving as a pathway towards success.
To start a jaggery business, you need to have a proper understanding of how the business model works. Understand the local demand for jaggery in your region, who your target customers are, their financial situation, and their preferences.
Once you have surveyed the local market, consider expanding to an international one. Which countries buy Jagger in bulk? How much are they willing to pay for this product, and so on? Who are your competitors in the market? Their prices? Product variety includes solid, liquid, and powder forms, among others.
Identify your target audience; will you be selling to end consumers, retailers, wholesalers, distributors, or targeting health-conscious buyers? Calculate the investment cost from raw materials, to equipment, packaging, marketing, shipping, and the profit margins you will achieve. Create a business plan outlining how you will manufacture Jagger, including production scale, sales channels, and marketing strategies.
Securing raw materials from a reliable supplier is crucial for your jaggery business. For that, you need to connect with genuine farmers and cooperate to ensure a continuous supply of sugar cane. Tradewheel.com is the fastest-growing online B2B trading platform where you can have access to the list of global sugarcane suppliers and farmers.
You can connect with them, negotiate the product prices, and source sugar canes at reasonable prices. Ensure the quality of the sugar cane by requesting sample products. Avoid sourcing chemically treated cane juices for better product manufacturing and marketing.
Once you have decided what type of jaggery you are going to sell, whether coconut-based or sugarcane-based, you need to fulfill all the legal requirements and certifications for exporting the product to both international and local markets. Register your business as a sole proprietorship, partnership, or company.
Get the license from the relevant food authorities in your country. Apply for organic certification if you are producing organic jaggery. Ensure that you have all the necessary export documents, such as the IEC code, Quality compliance, and phytosanitary certificates, etc. Ensure that your product packaging includes nutritional facts, ingredients, and an expiry date on the individual pack for export.
You can choose between traditional jaggery manufacturing and the modern ones based on your production capacity and convenience. Purchase essential equipment: crushers, boilers/pans, molds, drying racks, and packaging machines. Ensure that the place where you are working is clean and that hygiene standards have been maintained to build customers' trust. Invest in proper packaging & storage facilities to maintain freshness and avoid contamination. Start small and then gradually grow your business.
Branding is the core of any business; it helps you bring sales to your business. It is the face of your business. So, invest in logo design, brand name, and highlight the USP of your business - what makes your products unique and stands out against your competitors.
Use eco-friendly and attractive packaging with a good color scheme that makes your products stand out. Offer different packaging sizes to cater to the diverse needs of our customers, ranging from bulk to small portions. Mention health benefits and organic and chemical-free product certifications on labels to enhance customer satisfaction.
Having a strong online presence in this competitive market is crucial, along with other key factors. As a seller, you need to launch a professional website to connect with jaggery buyers and for seamless order taking and shipment with secure payment methods. Ensure that you list products properly on the website, with clear product descriptions. The benefits or specific ingredients that each product contains should be included in the description for the buyers' ease.
Utilize online B2B platforms, such as Tradewheel.com and Alibaba, to sell your products at wholesale prices. Jaggery-making industries are all on such platforms, generating leads, driving sales, and growing their businesses.
Utilize social media platforms such as LinkedIn, Facebook, and Instagram to connect with your audience and identify your target leads. Promote your products on these platforms, as they have high user-engagement rates. Daily engage your customers with something new. Provide videos of the factories or workplaces where you pack or prepare jagger for customer satisfaction.
Marketing is what makes your jaggery brand stand out from the crowd. Start by using social media platforms like Instagram, Facebook, and YouTube to share recipes, health tips, and fun posts about jaggery. People love watching quick reels and tutorials, so show how jaggery can be used as a substitute for sugar in daily life.
Collaborate with food bloggers and influencers who already have established loyal followings. Their reviews and posts can help establish trust in your brand. Invest in SEO and content marketing by writing blogs about jaggery’s health benefits and unique recipes; this helps your website appear in Google searches. Offer discounts, bundles, or free samples to attract first-time buyers and build loyalty. Additionally, don’t forget about food fairs and exhibitions; they are excellent places to connect directly with wholesalers and distributors.
Once your jaggery business is ready, the next major step is to reach more customers. Begin with local supermarkets and retail shops, as they are easy to approach and help build your reputation. After that, explore export opportunities, as jaggery is gaining popularity in the Middle East, Europe, and the USA. Connect with wholesalers, distributors, and organic food stores who can buy in bulk and resell.
To stay competitive, try launching flavored or value-added jaggery products such as ginger jaggery, sesame jaggery, jaggery syrups, or even jaggery chocolates. These products attract health-conscious and modern buyers. As your sales increase, reinvest profits in new machinery and improved facilities to expand production capacity. Scaling up slowly but steadily ensures you don’t compromise on quality while growing your brand.
Success in the jaggery business depends on maintaining consistent product quality, ensuring that customers consistently receive the same taste and freshness. Focus on organic and eco-friendly practices, from sourcing raw materials to utilizing sustainable packaging. This not only attracts health-conscious customers but also improves your brand image.
Keep an eye on market trends, such as jaggery-based chocolates, ready-to-drink beverages, and herbal products made with jaggery. Building a strong distribution network, both online and offline, is crucial to reach more buyers.
Finally, never stop innovating; experiment with new packaging designs, flavors, and product variations to keep your brand fresh and exciting. If you combine quality, innovation, and smart marketing, your jaggery business can grow into a profitable and trusted brand.
Tradewheel.com is a popular B2B marketplace where businesses sell and buy products in bulk. It is well-known for its food and agricultural items, making it a good choice for jaggery sellers. On this platform, you can list your jaggery in various forms, such as solid, powdered, or liquid, and connect with global buyers.
Many wholesalers, retailers, and distributors search for natural and organic food products in this area. Selling jaggery on Tradewheel.com can help you reach customers from Asia, the Middle East, and beyond. The platform is user-friendly and helps small and large businesses expand into international markets. Sign up as a seller on the platform, list your top-selling products, and you're ready to sell jaggery in bulk at wholesale prices.
Alibaba.com is one of the world’s largest online wholesale marketplaces. It is trusted by millions of buyers seeking bulk products from suppliers worldwide. For jaggery sellers, it presents a valuable opportunity to connect with international importers who are seeking natural and healthier sugar alternatives.
You can create a storefront, display your jaggery products, and easily manage bulk orders. Alibaba also supports secure payments and international shipping, making trade smoother. Selling jaggery here can open doors to markets in the USA, Europe, and other regions where demand for organic and chemical-free products is growing. Small and medium-sized businesses can visit the platform and sell their products to global buyers at reasonable prices.
EC21.com is another global B2B platform that facilitates connections between sellers and buyers, particularly in Asia and the Middle East. It is widely used for agricultural and food products, which makes it suitable for jaggery exporters. By listing your jaggery here, you can attract wholesalers, distributors, and food companies seeking natural sweeteners.
EC21 provides trade leads, buyer inquiries, and tools to help suppliers promote their products. It is a good option if you want to focus on international trade and reach countries where jaggery consumption is increasing. The platform supports both small and large-scale exporters.
If you are starting your jaggery business and want to know how to sell jaggery online, then this blog is for you. We have discussed the top online platforms and the steps you need to follow for a successful start to your blog. Jaggery is one of the most suitable alternatives to sugar. It comes in different types and is made from various base ingredients, such as coconuts and sugar cane. The business is profitable as it requires less investment in raw materials and other things, except for marketing. We have simplified the steps you need to follow to make your business profitable.
