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When considering the business scope of the frozen seafood industry, it becomes clear that the global market is thriving, with a projected revenue of USD 23,380.7 million by 2025. During the forecast period (2025-2035), global sales are estimated to display an impressive 5.7% CAGR and be valued at USD 45,094.4 million by end of 2035. According to the latest statistics, Norway's seafood export industry had the best half to start a year 2025 in its history as it hit a record of USD 8.4 billion in value.
If you want to start a business for frozen seafood, you can start by using digital B2B marketplaces to get full access to international buyers. Starting any business requires connecting with genuine buyers and resellers who are actually willing to purchase from you, rather than wasting your time. Dealing with them online will help in saving time and effort, allowing you to focus on other business operations.
Many B2B marketplaces allow you to connect with wholesale frozen seafood buyers from not one country but globally. These websites increase your business credibility, making you more renowned among other sellers.
Start your seafood selling business online with the following platforms. Some of them are region specific however, each website has specific key features that seafood buyers on a different scale.
You can find the best seafood buyers on Tradewheel.com. It is a bridge that connects you with wholesale fish and seafood buyers from different areas of work including restaurants, food chains, grocery stores, and fish market sellers. The website is highly renowned for easy product listing and account creation with no additional fee or charges. Anyone can build their brand identity online. You can list seafood, frozen fish, frozen shrimp, and ready-to-cook prawns, along with their certifications and sourcing details, to increase the buyer’s trust.
One of the biggest websites for growing the frozen seafood business. Alibaba is known as the most popular b2b marketplaces for any business. You can start selling your frozen fish and seafood products to buyers coming from different backgrounds and with different needs. The website provides you with the opportunity to cater to them through various strategies. As sellers, Alibaba.com supports you for expanding your boundaries and meeting with relevant buyers over time who are genuine and interested in purchasing bulk frozen seafood from you.
You can also start selling seafood through Global Sources. The website is highly recommended if you are looking to hit the broad market goal. Here, you will find exclusive buyers from various countries looking for frozen seafood that is premium in quality and affordable in prices. The website’s management team has decided to hold virtual trade shows and expos for sellers to make this platform stand apart from others. It is a great way to meet with a broader frozen seafood market while sitting in your country.
South Korea counts as the biggest wholesale frozen fish buyer and to target the regional buyers, EC21 is the best option. EC21 is trusted by the world’s manufacturers and distributors as a gateway to connect with Korean suppliers and buyers. The website can help you sell frozen seafood in Korea, where the demand is massive. Local buyers utilize this website to expand their business and attract international exporters’ interest to the country. Once on the platform, you can list all kinds of frozen, ready-to-eat, marinated, or plain seafood on sale.
Sea-ex is an Australian platform which was established almost 30 years ago which is designed to keep the constant research on the seafood industry. They are the best e-commerce seafood providers from the region who are experts in providing knowledge about the marine industry for companies to make better decisions for selling. Sea-ex provides resources through which you can find suitable buyers for your business. Sea-Ex also provides resources on recreational fishing, yachts and yachting, information on marine creatures from around the world, and all aspects of the marine industry.
ThomasNet is among the most renowned platforms from the USA which is suitable for selling and buying industrial products. However, regional seafood sellers can utilize the best of this website’s name in the B2B marketplaces from the USA which are trusted by buyers. If you are in search of genuine frozen seafood buyers in the USA, you can start with ThomasNet and use the innovative tools that the website has to offer for sellers. Whether you are a start up or expanding your frozen seafood business on a digital e-commerce platform, ThomasNet is the answer for you.
HKTDC is another website from Hong Kong, China, which is backed by the Chinese authorities. This makes it one of the largest websites currently where you can build business relationships with seafood buyers who are looking to start their own brand of frozen foods and are willing to partner with you. You can start by offering them private labeling options, allowing them to source frozen fish from you in various flavors and profiles to meet the increasing demand from mainstream consumers seeking ready-to-eat products.
Global Trade Plaza is a renowned website, ideal for starting and expanding your business, as well as meeting with frozen seafood buyers and wholesalers. Global Trade Plaza is a great website that can help you in meeting with buyers in India which is a massive market. You can utilize the digitally advanced tools to enhance your visibility and set prices that are affordable for buyers of all sizes.
Following are some tips to help you approach the frozen seafood buyers strategically:
In the frozen seafood trade, highlighting the certifications plays a vital role. It is important for winning buyer confidence and meeting global market standards. Importers often prioritize suppliers with internationally recognized certifications, such as HACCP, ISO 22000, and FDA approvals, to ensure food safety and quality. These certifications serve as proof that your seafood products meet international hygiene and processing standards. Highlighting them on your company profile or product listings on B2B marketplaces will immediately set you apart from uncertified competitors. Buyers from regions like the EU, USA, and Middle East especially value certifications, as they are mandatory for imports.
Price sensitivity is high in the frozen seafood industry. Many importers compare multiple suppliers before finalizing deals and consider price as a prime parameter. Offering competitive pricing helps you stand out, especially in bulk orders where small differences can influence buying decisions. However, price alone is not enough; efficient packaging also plays a crucial role. Frozen seafood must arrive fresh. It must be packaged and handled with vacuum-sealed, temperature-resistant, and eco-friendly packaging that adds value and creates a professional impression. By combining fair pricing with durable and high-quality packaging, the exporters can strengthen their market position and build lasting trade relationships.
Trust is the foundation of successful seafood trading. Importers want assurance that the supplier can deliver consistent quality over time. One of the best ways to build this trust is by offering samples before large shipments. Sending product samples demonstrates transparency and confidence in the quality of your frozen seafood. Once a relationship begins, then maintain consistency in size, taste, freshness, and delivery timelines to retain buyers. Many buyers prefer stable suppliers they can rely on, rather than constantly searching for alternatives, making trust your strongest competitive advantage.
In this blog, we will discuss the market size and growing demand for frozen seafood worldwide. Turns out, it is a profitable opportunity which can be availed to the maximum with B2B marketplaces. We have also discussed the importance of B2 marketplaces and how it is important to connect with genuine buyers for your frozen seafood business. Moving forward in the blog, we have mentioned the top 8 websites that are suitable for selling frozen seafood online. We have also added top tips for enhancing the business visibility and overall awareness while growing. We can conclude that starting and expanding the frozen seafood business through B2B marketplaces is a profitable business idea, creating an excellent market opportunity to grow beyond borders.
