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According to research, it is expected that the global oral care market size is going to reach USD 72.98 billion by 2033, with a growing CAGR of 6.8% from 2024 to 2033. Nowadays, in a competitive market, the best-selling private-label oral care products that stand out are those that offer strong demand, attractive packaging, clean formulations, and room for brand personalization. Brands can easily customize flavors, colors, ingredients, and packaging styles to meet their audience demand, whether they need charcoal detox products, with toothpaste, or any kids’ oral hygiene products through private-labeling services.
This guide helps you discover the 9 best-selling private-label oral care products that are in demand and offer good profit margins. With oral care products, current industry trends, a platform to find private-label oral care products, packaging, and pricing strategies, in this blog, you will find everything in detail.
As consumers want products that are affordable yet still provide premium quality, the demand for private-label oral care products is rising fast. Nowadays, buyers prefer vegan, clean-label, natural, and sustainable formulas, especially toothpaste, mouthwash, and eco-friendly brushes. This shift made brands develop safe, gentle, and effective formulations without using any harsh chemicals. The key trends that are changing this market further are natural whitening, sensitivity care, and herbal mouth rinse, which are helping private-label brands to grow even faster.
Private-label products are also becoming highly profitable. It offers higher margins, full control over branding, and faster launch times than custom manufacturing. Sellers can choose ready-made base formulations and focus on design, packaging, and marketing instead of waiting months for a new formula. This is why retailers, e-commerce sellers, and startups are expanding quickly with private-label products.
Furthermore, quality standards also play a key role; top manufacturers follow FDA rules, operate in GMP-certified facilities, and meet ISO standards that ensure products are safe, tested, and compliant. Such a type of certification helps brands to build trust and expand into the global markets.
A private-label oral care product can become a best-seller when there is strong demand in both retail stores and online. Products that are easy to make in large quantities help brands restock quickly and avoid supply problems. They also stand out by offering clear benefits, like whitening, sensitivity relief, or natural and herbal ingredients, which appeal to many consumers.
Moreover, packaging plays a major role, such as custom bottles, tubes, colors, and eco-friendly materials that help products stand out in the market. A strong marketing angle like whitening, clean oral care, or family-friendly also increases growth.
Key Points:
There is strong demand for these products in retail stores, pharmacies, and online marketplaces.
Manufacturing can be scaled up quickly to restock products as needed.
Key selling points include whitening, natural formulas, and options for sensitive care.
The packaging is both attractive and customizable to fit different needs.
Strong marketing potential through social media and influencers
The following are the 9 best-selling dental products with a high-profit margin:
Whitening toothpaste is the top-selling private-label product as it appeals to beauty-conscious customers worldwide. Brands can choose between carbamide peroxide formulas for stronger whitening or peroxide-free versions for sensitive users. These formulas help remove stains and brighten teeth naturally. Private-label options allow customization in flavor, texture, packaging, and fluoride/no-fluoride versions. This product is ideal for brands targeting beauty, self-care, and lifestyle audiences, making it a top bestseller on Amazon and retail shelves.
Charcoal toothpaste is also on trend due to its “detox and natural cleaning” appeal. Activated charcoal helps absorb impurities and gently whiten teeth while giving a clean, fresh feel. It performs extremely well on TikTok and Amazon because consumers prefer natural and aesthetic products. Manufacturers also offer enamel-safe formulas that combine charcoal with mild abrasives for safer daily use.
Sensitive toothpaste is also a trendy oral care product because of the rising dental problems. The product has a loyal customer base, which makes it a good fit for pharmacies, dental clinics, and subscription brands. These formulas often use potassium nitrate, arginine, or hydroxyapatite to help with sensitivity and strengthen enamel. People trust these toothpastes for daily use and tend to buy them again. For those looking to frequently sell oral care products, consider sensitive teeth toothpaste.
Natural mouthwash is quickly replacing harsh alcohol-based formulas. Private-label brands use ingredients like tea tree oil, neem, aloe vera, mint, and herbal blends to offer a fresh but gentle clean. Alcohol-free options are especially popular for families and “clean oral care” brands. Packaging choices include glass bottles, PET bottles, and eco-friendly materials that help create a premium look.
Eco-Friendly Best Bamboo toothbrushes are popular because more people care about sustainability. They help cut down on plastic waste and attract eco-conscious buyers. Brands can offer different bristle types, handle engravings, brush colors, and compostable packaging. These toothbrushes fit well in subscription boxes, travel kits, and eco-friendly bundles. bundles.
Private-label dental floss offers many variations, including biodegradable floss, charcoal-infused floss, waxed, and unwaxed versions. Eco floss made from corn fiber or silk is becoming a favorite among sustainable brands. Small travel-size packs sell well in bundles and retail displays.
Teeth whitening kits and strips are among the most profitable products for private-label sellers. Brands can offer LED whitening kits, daily whitening strips, or peroxide-free gels for people with sensitive teeth. There are both professional and home-use options, so brands can reach different customers. It's important to follow FDA and GMP standards since these products need safety testing.
Oral probiotics are a fast-rising category focused on balancing the mouth’s microbiome. They help reduce bad breath, support gum health, and fight harmful bacteria. Private-label brands can choose custom strains, lozenges, and flavors to match wellness and healthcare markets. They appeal to consumers seeking natural and long-term oral health solutions.
Kids’ oral care products are always popular. Brands can offer fluoride-free toothpaste, soft-bristle toothbrushes, and fun flavors like bubblegum, strawberry, and mango. Bright packaging and cartoon designs help brands connect with both parents and kids. This category works well for family-focused and pharmacy brands.
Below are the trusted platforms to find private-label oral care manufacturers online to get the best-selling oral hygiene products:
To source high-quality private-label oral care manufacturers, Woonda is a popular platform. The platform helps brands in connecting with verified suppliers who offer premium oral care solutions such as toothpaste, mouthwash, whitening kits, and eco oral care products. Woonda is known for transparent supplier profiles, competitive pricing, and manufacturers that follow GMP and ISO standards. Brands choose Woonda because it offers reliable communication, sample requests, and tailored production options for small and large businesses. It’s ideal for startups and sellers who want trusted, high-quality private-label suppliers without long research.
Tradewheel.com is one of the most reliable B2B marketplaces for finding private-label natural oral care manufacturers worldwide. It offers a wide range of innovative dental hygiene products that produce toothpaste, dental floss, probiotic lozenges, whitening kits, and more. Brands choose Tradewheel.com because of its easy search filters, strong buyer protection, and trusted eco-friendly oral care supplier network. Sellers can connect with factories offering low MOQs, custom formulas, and international shipping. The platform is especially helpful for Amazon sellers and new luxury oral care product businesses looking for wholesale competitive pricing and scalable production.
Lidercare specializes in oral care and cosmetic manufacturing, offering ready-made and custom private-label products. They provide GMP-certified toothpaste, whitening solutions, dental kits, and natural oral care formulations. Many brands choose Lidercare because they offer R&D support, quality testing, fast production, and a wide choice of packaging options. The company focuses on safe, compliant, and high-quality products, making it ideal for brands looking to expand into global markets with professional-grade items.
|
Key Factor |
Why It Matters |
|
GMP-certified production |
Ensures safe, hygienic, and compliant manufacturing |
|
R&D support |
Helps create unique formulas and product improvements |
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Custom formulation capability |
Allows brands to stand out with special ingredients |
|
Low MOQ options |
Good for startups or small-batch testing |
|
International shipping & logistics |
Makes global delivery faster and easier |
What is the lead time for production and delivery?
Where do you source your ingredients from?
What packaging options do you offer?
Do you provide branding, labeling, and design services?
In making a private-label oral care product stand out, packaging plays a huge role. Using premium tubes, colorful boxes, minimalist labels, and eco-friendly materials can instantly improve a product’s value and appeal. Trends in oral care packaging include clinical white designs, botanical themes, and bold, modern styles. To attract eco-conscious buyers, brands also use recyclable or biodegradable packaging.
Marketing is just as important as having a good product. Influencers on TikTok and Instagram are great for promoting whitening and natural oral care products. If you sell on Amazon, focus on strong SEO, high-quality images, A+ content, and customer reviews to increase your visibility. Telling your brand story, whether it’s natural, scientific, luxury, or family-focused, helps customers connect with your product on an emotional level.
Aim for healthy margins by sourcing from reliable private-label manufacturers and choosing cost-effective packaging to maximize sales and profits. Bundles like “toothpaste + toothbrush + floss” increase cart value and encourage repeat purchases. Subscription models work well for products like sensitive toothpaste or probiotic lozenges because people use them often. You can also use different approaches for wholesale and direct-to-consumer sales to reach more customers and maintain healthy profits.
The private-label oral care market is growing rapidly as consumers are looking for affordable, high-quality, and clean products. From whitening toothpaste and natural mouthwash to eco toothbrushes and kids’ dental care, these top 9 categories offer strong demand and big branding opportunities. With the right manufacturer, brands can customize formulas, packaging, and marketing strategies to match their vision.
As the industry continues to expand, now is a great time to explore the private-label oral care market and launch products that fit your brand’s goals. Whether you're a retailer, startup, or Amazon seller, choosing the right products and suppliers will help you build a successful, long-lasting business in the fast-growing oral care market.
