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If you are interested in selling gym equipment or want to buy these equipment for your commercial gym setup it is essential to make yourself aware of the current market stats, trends, demands and overall performance so that you can make an estimate where the future of these fitness equipment lies and whether the market is profitable to invest into it or not.
This blog is a comprehensive guide that will inform you about all the important details of the functional fitness equipment market size, trends, demand, best sources to buy from or sell from, and benefits and challenges you might face in this business startup. So, let’s get going.
According to The Business Research Company, the global fitness equipment market generated a revenue of 14.43 billion USD in 2024. By the end of 2025, it is expected to become a 15.03 billion USD market with a CAGR of 4.2%. By 2029, the functional training equipment market will reach a value of 18.79 billion USD with a CAGR of 5.7%.
Functional fitness equipment for home or commercial use is popular in this business world as these products are portable, versatile, and most importantly adaptable. Global demand for functional fitness equipment is derived from the following factors: shift toward functional training over traditional workouts, as it benefits all age groups.
The rise in home fitness culture is another reason the demand for functional fitness equipment is increasing. Rising health awareness and technological integration, like movement tracking devices, calorie burn count devices, etc, are another primary reason for these products' high demand.
The categories are divided into weighted and non-weighted tools. Here is the list of top products popular among gym professionals and businesses.
1_Kettlebells
2_Resistance bands
3_Battle ropes
4_Medicine balls
5_Balance balls
6_Suspension trainers
Functional gym equipment is rarely used in homes or commercial gyms, physical therapy clinics, sports training facilities, and corporate wellness programs.
The functional training equipment market is divided into three main segments: product type, end user, and distribution channels.
By Product Type: Strength equipment, balance equipment, and accessories
By End User: Commercial, residential, and rehabilitation centers
By Distribution Channel: Online retailers, specialty stores, direct-to-consumer brands, and wholesale distributors.
If you are starting your brand to sell premium fitness equipment, then go for online B2B marketplaces as these platforms provide you exposure to the global network of buyers and sellers. These marketplaces are best for buyers and suppliers to buy and sell products in bulk and at affordable prices.
As a seller, you can offer fully customized gym equipment. Buyers can negotiate the prices when purchasing products in bulk, as manufacturers here provide flexibility. Check out these platforms for sourcing functional fitness equipment for home and gym use.
Tradewheel.com is the fastest growing online E-commerce platform with a vast range of functional fitness equipment and with the largest buyers and suppliers directory. The platform is easy to use and provides quick results on your desired product search. The platform serves buyers' and suppliers' needs and offers various tools that simplify product sourcing and selling.
Alibaba is one of the world's largest B2B eCommerce platforms. It connects suppliers, mainly from Asia, with global buyers. The website suits entrepreneurs, startups, and distributors looking to source functional fitness equipment such as resistance bands, kettlebells, suspension trainers, and more at wholesale prices. Buyers benefit from competitive pricing. They can also avail themselves of customization options and contact the manufacturers directly.
Sellers here gain access to a massive global market with tools for digital storefronts, lead management, and order tracking. Alibaba also provides secure payment systems, trade assurance, and logistics support, which makes it the top choice for buyers and sellers.
ThomasNet is a leading platform that connects North American buyers with verified industrial and commercial suppliers. Here, sellers can sell their products to institutional buyers like gyms, rehab centers, and government facilities seeking high-quality, durable, and regulation-compliant gear. ThomasNet focuses on U.S based suppliers. It ensures quicker delivery and easier communication. The platform offers sellers strong B2B visibility, access to decision-makers, and credibility through company verification and product listings.
TRX Training is a globally recognized brand that pioneered the suspension training system. It provides compact, versatile equipment that promotes strength, flexibility, and core stability using bodyweight resistance. TRX products are widely used in home workouts, gyms, and professional sports training. The brand delivers equipment and complete workout ecosystems for buyers, including apps, video tutorials, and certification programs.
It offers substantial brand equity, customer loyalty, and marketing support for sellers and distributors. Their equipment is high-quality, portable, and in demand, making it attractive to resellers targeting personal trainers, fitness studios, and rehabilitation professionals worldwide.
Life Fitness is a premium fitness equipment brand trusted by commercial gyms, hotels, and athletic institutions across the globe. Its functional training line includes cable-based machines, multi-use stations, and strength, mobility, and balance training accessories. Buyers choose Life Fitness for its superior build quality, innovative features, and durability.
The brand also offers digital fitness integration and support services. For sellers, Life Fitness represents a high-margin, reputable offering that appeals to serious fitness facilities. Partnering with Life Fitness provides access to a full suite of marketing assets, training tools, and long-term brand recognition in the wellness industry.
|
Challenge |
Description |
Possible Solution |
|
High Competition and Market Saturation |
The market is crowded with brands offering similar products, making differentiation difficult. |
Focus on innovation, unique product features, smart tech integration, and strong brand storytelling. |
|
Price Sensitivity Among Consumers |
Many customers, especially in emerging markets, are price-conscious and hesitant to spend on gear. |
Offer affordable product lines, flexible pricing options, or bundles; educate consumers on long-term value. |
|
Lack of Consumer Education on Proper Use |
Improper usage can lead to injury or equipment underutilization. |
Provide instructional content via QR codes, apps, or free virtual tutorials with every product purchase. |
|
Supply Chain Disruptions and Manufacturing Delays |
Post-pandemic and geopolitical factors have led to delays and increased costs. |
Diversify suppliers, invest in local manufacturing, and build agile, tech-enabled logistics networks. |
|
Limited Space in Urban Homes for Equipment |
Space constraints prevent users from buying large or multiple equipment items. |
Design compact, foldable, or multifunctional gear that’s optimized for small-space workouts. |
The steps below will help you start your functional fitness equipment business smoothly.
1_Before stepping into the fitness equipment business, you must decide which niche product to target and start your business with. For instance, home fitness or commercial gym equipment, budget-friendly products, or want to target the premium products section, etc. What products are you going to sell? Here, the tip is to browse through the internet and find products that are high in demand, start your business by selling those products, and gradually expand your product range.
2_Understand your target audience, customer preferences, competitors, etc. In short, perform in-depth market research before entering the business.
3_Develop a business plan that answers all your questions and queries. It should include your business goal, method to achieve the goal, pricing strategies (budget and profit), ways to source products, and how you will market your functional fitness gym equipment.
4_Choose the business model that interests you. Are you going to manufacture and then sell your products or services? Are you going to offer private-labeling services to buyers? Are you going to become a fitness equipment distributor for existing brands, act as an intermediary between manufacturers and end buyers, or be an online retailer selling products to end users through different B2B or B2C platforms?
5_Find reliable and experienced manufacturers or suppliers to source your desired products at reasonable prices through B2B platforms or exclusive ones. While sourcing products, ensure that their quality meets global standards and that prices are market-competitive.
6_Register your business with legal authorities, both international and local. Get a license and permits so that you can run your business smoothly.
7_Launch your website or sell on various platforms by setting up your business with proper product descriptions, pricing, and additional services.
8_Invest in branding your business, from packaging to promoting it on social media platforms like LinkedIn, Facebook, Instagram, etc.
9_Sort out your business logistics and inventory details, including how you will ship products to buyers, delivery and shipping options that you will offer to buyers, and where you will stock products (warehouse). Are you using your own space, or will you connect with third-party dropshipping companies?
10_Once you generate sales, monitor your business, connect with customers, get their reviews and feedback, work on weak areas of your business, and gradually expand your product line.
The functional fitness equipment market is growing as people become more aware of the importance of embracing a healthy lifestyle. This blog is all about informing sellers and buyers looking to start their functional fitness equipment business or want to buy for their retail business or home use. From custom and specialty function fitness training equipment sourcing platforms to challenges you may encounter in the industry, to trends, demand, and everything in between, you will find this comprehensive blog. So keep on reading.
