Best Source for B2B Industry Trends, News and Updates
In this blog, we will discuss the major tips, market size, and places to explore where you can find potential buyers through which you can grow your business successfully. So, without any delay, let's dive into it.
Before investing your time and effort into any business, sellers need to understand the market size and value of the specific product industry, as this gives you an idea of whether doing business will yield a profit in the long term or not.
People in the US and Europe love honey imported from China and other Asian countries, which are known for harvesting top-quality honey. Let's take a look at the markets.
According to GlobeNewswire, in 2024, the US honey market generated revenue of USD 3.10 billion. It is expected to become a 4.79 billion USD industry from 2025-2033 with a CAGR of 4.93%.
Regarding the European honey market, according to Market Research Future, the European Honey Market generated revenue of USD 2.19 billion in 2023. In 2024, it reached USD 2.24 billion. From 2025 to 2032, it is forecasted to reach a market value of $5.04 billion, with a compound annual growth rate (CAGR) of 7.651%.
As people become more conscious of what they consume, the demand for natural and organic honey has increased. The food and beverage industry heavily relies on honey for their products.
Manuka honey, Clover honey, Wildflower honey, Buckwheat, Alfalfa, and Acacia are some of the most popular types of honey used for various purposes; some are best used in the medicines and pharmaceutical industries, others in the food and beverage industries, while others are best for pantry use.
Exporting honey to the USA and European markets will enable you to generate high profit margins by selling a variety of honey available in the market.
1_Quality, authenticity, and traceability are some of the factors that consumers in these regions value, which is why these countries are top destinations for exporting raw, organic, or specialty honey.
2_People are shifting from using artificial sweeteners to natural sweeteners, and honey is the top choice.
3_The health-conscious consumer market is growing, and honey is the top product that people buy the most. It is not only used in the kitchen but also in cosmetic and wellness brands that utilize honey in skincare and nutraceutical products.
4_The United States imports honey from Asian countries, such as India, Vietnam, and Argentina, and it is reported that around 200,000 metric tons of honey are imported annually.
5_Approximately 25% of the world's honey is imported into the European market. Germany, the UK, France, Spain, and Italy are among the top countries importing honey. In 2024, Germany alone imported over 90,000 tons of honey, making it the European Union's largest importer of honey.
These stats speak volumes about why suppliers should export honey in the USA and Europe.
Here is a list of ways you can reach out to honey buyers and importers in the USA and Europe.
With the advancement of technology, online e-commerce platforms are gaining popularity rapidly for sourcing bulk products from various industries, including the honey industry.
Tradewheel.com is the leading online B2B trading platform, offering access to a list of hundreds of honey importers through its extensive buyers directory. This directory enables sellers to explore opportunities at no cost. The platform is easy to use and features all the necessary tools and equipment to help sellers connect with buyers quickly and efficiently.
You can create your seller's account hassle-free here. Once you have completed account creation, it's time to showcase your top-top-sealing ducts. Offer both bulk and small quantities to cater to businesses of all sizes. Kand, keep your prices competitive so that buyers will return to you. You can also offer natural, raw, organic, and specialty honey to target different industry buyers.
Global Sources is one of the oldest online trading platforms globally. It is still going strong. Since its inception in 1997, the platform has served millions of buyers and sellers by acting as a seamless pathway for them to connect for business transactions. As a seller, you can communicate with buyers interested in importing honey to the US.
Create your seller's account here as a honey exporter. Display your best products, including prices and key features. Offer sample products as well to build buyers ' confidence in your brand. Offer a diverse range of honey to attract international buyers.
EC21 is a South Korean-based online platform where, with just a few clicks, you can explore the buyer's directory. Every day, hundreds of buyers request quotations to import honey in the United States and Europe. Honey importers in the USA on this platform consistently value premium-quality organic products and are willing to pay sellers according to their requirements.
Offer sample products, deals, and fast shipping so that buyers can consider you again for future business. Purchasing the premium membership as a seller on the website will enable you to generate more sales as the product managers here fulfill all your requirements so that you can focus on increasing the productivity of your business.
B2BMap is another well-known online platform where sellers can find honey importers in the USA and other European countries. As a supplier, you can check out buyers' leads on the website. The website is secure, and you can communicate with honey buyers at any time and from anywhere in the world. Raw, creamed, flavored to whipped, and infused honey all products are high in demand among buyers on this website.
If you are selling any of these products, ensure that you list them with proper descriptions, prices, and quality certifications so that interested buyers can purchase your offered products quickly and without any issues.
Another effective way to connect with honey buyers in Europe and the USA is to attend trade shows and exhibitions specifically designed for honey buying and selling. Usually, online B2B marketplaces hold these trade shows in both online and offline settings. Both types of trade shows have their benefits, but it depends on your business requirements and your convenience as well.
Through tradeshows, you can explore a wide range of products, ask for sample products as well, evaluate the quality of the products, inquire about the bulk product prices and shipping options, and then once you represent your own business on these trade shows as a seller you will be aware of what buyers are looking for, what prices you should offer them along with the quality of the products. These trade shows are a great way to network and build long-term business relationships with buyers.
Honey importers from various industries and countries attend trade fairs, and many of them secure products on the spot, allowing you to generate sales immediately. Through this, you will also be able to represent your brand among millions of buyers. It is an excellent opportunity to grow your business.
Any business, whether buying or selling, is nowadays incomplete without the presence of social media websites. These websites have become an essential part of any business success. Platforms like LinkedIn, Facebook, Instagram, etc., have the highest user engagement rates. You can run your business ads on these websites. Joining community groups that deal with products like honey and networking with suppliers, companies, or individuals on these websites enables you to find genuine buyer-seller leads.
This table outlines all the crucial factors to consider before approaching honey buyers, as they will lead to a smooth start and exceptional growth for your business.
|
Factor |
Why It Matters |
Tips for Sellers |
|
Certifications |
Buyers from the USA & EU often require certified products (Organic, ISO, etc.) |
Obtain certifications like USDA Organic, EU Organic, ISO, Halal, or HACCP |
|
Quality Testing Reports |
Ensures purity, authenticity, and compliance with food safety standards |
Provide lab-tested reports (e.g., pollen analysis, HMF levels, moisture content) |
|
Packaging & Labeling |
Must meet regulatory and market-specific requirements |
Use food-grade packaging and include labels with nutritional info, origin, expiry |
|
MOQ and Pricing Sheet |
Buyers want clear pricing and volume terms |
Define your minimum order quantity, per kg/liter price, and discount tiers |
|
Product Differentiation |
Helps your honey stand out in competitive markets |
Highlight unique traits (e.g., floral source, raw/unfiltered, monofloral varieties) |
Honey is one of the most popular natural sweeteners used in various industries. It is in high demand, and the market is experiencing growth. If you are a beekeeper, honey supplier, or wholesaler looking to connect with genuine honey importers, then this blog is for you. We have discussed various aspects of the honey business that you need to know to communicate with reliable honey buyers. Keep on reading and expanding your horizons.
