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People use toothpaste daily. People are looking for a toothpaste that not only provides freshness but helps in curing oral problems such as sensitivity, toothache, gum issues, etc. Toothpaste is a repeat purchase product, which means that it is an essential product for every household, and its sales cannot be affected by market fluctuations. Moreover, research and development have brought forward some new and advanced formulations that target different mouth and teeth issues, such as flavors, formulas, etc, creating a massive room for private labeling.
The private-label toothpaste business is highly profitable. We can understand this fact by looking at the current size of the global toothpaste market, which is projected to grow from USD 20.14 billion in 2025 to USD 29.06 billion by 2032, exhibiting a CAGR of 5.38% during the forecast period. Asia Pacific dominated the toothpaste market with a market share of 36.6% in 2024. Moreover, the toothpaste market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 5.37 billion by 2032, driven by the rising concern related to oral disorders, which is considerably propelling the product demand.
Following are the top 7 private label toothpaste manufacturers, highly trusted by brands worldwide:
Trulux is a trusted toothpaste manufacturer based in Australia. They are known for their strong research and development and for the wide range of private-label oral care products. Trulux offers natural, vegan, and fluoride-free options, which makes them an excellent choice for emerging brands. Their manufacturing facilities follow high quality and safety standards. As one of the top private-label toothpaste manufacturers, Trulux helps brands create products with custom ingredients and packaging. They also offer fast lead times and low minimum orders. Their flexibility and reliability make them one of the best toothpaste suppliers for startups and established businesses.
Cosmetic Solutions is a leading toothpaste manufacturer in the USA, offering complete private-label toothpaste services. Located in Florida, they specialize in high-quality oral care and skincare products. Their team helps brands create customized formulas using safe, approved ingredients. Cosmetic Solutions is known for using clean, modern labs and for supporting small and large businesses alike. They are considered one of the best private-label toothpaste manufacturers in the country due to their experience, certifications, and attention to detail. For companies looking to launch or expand their oral care line, this toothpaste supplier is a strong choice.
Biocosmethic is a respected toothpaste maker from France that offers top-grade private-label oral care products. They are well-known for using natural ingredients and following strict European safety regulations. Their toothpaste formulas often include herbal extracts and essential oils, which appeal to health-conscious consumers. As experienced toothpaste manufacturers, they work closely with brands to develop unique, effective products. Biocosmethic offers support in packaging, compliance, and design. Their focus on premium quality and clean beauty trends makes them a top private-label toothpaste partner for companies seeking innovation and trust in the European market.
Formula Corp is a US-based toothpaste manufacturer that focuses on clean, sustainable, and effective products. They are ideal for businesses looking for private-label toothpaste manufacturers that offer natural and fluoride-free solutions. With more than 35 years of experience, they are known for producing eco-friendly oral care formulas. Formula Corp also assists with product development, packaging, and testing. Their U.S. location ensures fast communication and easy logistics for domestic brands. They are trusted by many startups and retailers who want reliable toothpaste suppliers with a strong record in natural and organic product manufacturing.
Nutrix is one of the leading toothpaste manufacturers in the USA with full-service private-label toothpaste solutions. Based in Utah, Nutrix helps brands develop custom oral care products, including whitening and sensitive toothpaste. Their team handles everything from formulation to packaging. They are FDA-registered and GMP-certified, which means their products meet the highest quality standards. Nutrix also offers low minimum order quantities, making them perfect for small businesses or new brands. As reliable toothpaste suppliers, they support clean, vegan, and cruelty-free trends. Their reputation and flexible services make them a favorite among modern oral care brands.
Sarati International is a Texas-based private-label toothpaste manufacturer offering a variety of oral care products. With over 20 years of experience, they serve both small and large businesses. Sarati provides fully customizable options, allowing brands to choose ingredients, flavors, and packaging styles. Their manufacturing facility meets high safety and quality standards, and they are known for delivering consistent results. Sarati International is a trusted toothpaste maker for those looking to enter the market with premium or specialized toothpaste lines. Their team provides excellent support, making them an ideal toothpaste supplier for U.S. and international clients.
LEX Cosmetic Manufacturing is a Malaysian company known for producing high-quality private-label toothpaste and oral care products. They are Halal-certified, which makes them a top choice for brands targeting Muslim consumers in Asia and the Middle East. LEX Cosmetic offers a wide range of formulas, including whitening, herbal, and fluoride-free toothpaste. Their manufacturing process follows international standards, and they work closely with clients to meet their unique needs. As established toothpaste manufacturers, they support both new and growing brands with flexible packaging and fast production times. LEX is a reliable toothpaste supplier in the Southeast Asian market.
To start the private label toothpaste business, you need to pay close attention to the simple steps that are taken before your brand launch. We have narrowed down the crucial measures below:
As a supplier, private labeling allows you to choose everything from product formulation to final product packaging. It gives you the authority to become an OEM and customize details. Fluoride is the start ingredient found in toothpastes. It helps keep the enamel strong, fights cavities and prevents plaque. A good brand of toothpaste contains humectants that prevent it from drying out and thickening agents like cellulose and Xanax to keep the toothpaste texture. Most of the toothpastes have mint flavours, which can be added through peppermint and mint oil. For sensitivity-prone toothpaste, you can add desensitization through potassium nitrate along with whitening agents such as baking soda and hydrogen peroxide.
After understanding the key ingredients that make a good toothpaste, you can choose exactly what you want in your toothpaste brand. You can either focus on one oral problem and provide a possible solution to the consumers or create an all-in-one product. Adults that are aged 18-25 prefer whitening toothpaste that offers fresh breath and fights against cavities. Meanwhile, seniors look out for alternatives that provide gum care and tooth sensitivity.
New-age consumers are looking for vegan, cruelty-free toothpaste that promotes sustainability and is environmentally friendly. Recent trends in toothpaste include charcoal toothpaste and fluoride-free toothpaste for natural teeth care. Vegan and Halal ingredients in toothpaste are also trending in regional markets.
Private-label toothpaste sourcing must be done according to the standard guidelines that follow all the measures of strict quality control. Connection with reliable toothpaste manufacturers will help you get premium quality toothpaste at affordable prices. To become eligible as a private label toothpaste supplier, you need to look for manufacturers who offer certifications approved by the FDA and possess quality certifications like ISO and GMP that check mark their reliability. Before purchasing, make sure to ask specific questions regarding the toothpaste production and about the procedures for testing the safety and product quality. It is very important to ensure the quality of your toothpaste remains constant and does not decrease with time.
Selecting the best sales and distribution channels for your private-label toothpaste brand is very important. After the pandemic, people prefer to purchase daily-use products like toothpaste online. They are open to choosing online websites like Amazon to fill their inventory with tubes of toothpaste.
As a new brand, you can invest and develop an online website to introduce your products to ordinary people. A website will become your source of connecting with people and allow you to strengthen your brand image. It can also help you streamline your online orders and keep records.
High competition in the toothpaste industry can be overcome by effective marketing strategies and branding. You can choose several marketing and branding strategies to promote your toothpaste brand. You can use social media to start promoting your toothpaste by collaborating with social media influencers. You can choose off marketing strategies and collaborate with various other brands and retail grocery stores to keep your toothpaste as a promotion in their locations.
To simplify the total cost and profit margin of starting a private-label toothpaste business, we have created a cost structure to help you create an estimated business budget.
The costing structure for a private-label toothpaste business has several key components that impact both startup and ongoing expenses. The initial cost includes product formulation that ranges from $500 to $5,000, depending on whether you're using a stock formula or creating a custom blend with ingredients like fluoride, herbal extracts, whitening agents, etc. Adding the manufacturing costs, which typically range from $0.50 to $2.00 per unit based on volume, packaging, and ingredients.
Another cost-consuming component is product packaging. Packaging includes tubes, boxes, and labeling, which can add another $0.30 to $1.00 per unit approximately. Additional expenses include lab testing and certifications (FDA, GMP, vegan, organic), costing between $1,000 and $3,000. Warehousing, logistics, and delivery costs will also be added to this expense.
Branding and marketing costs consist of logo design, packaging design, website setup, and digital promotions. All of this may cost $1,000 to $5,000 or more. It depends on the business scale. Other expenses include business registration, trademarking, insurance, and regulatory compliance.
Overall, starting a small to mid-scale private-label toothpaste brand can require an investment of $10,000 to $25,000. However, you can do proper budgeting and work with experienced manufacturers so that you can minimize risks and maximize profitability.
You can start your private-label toothpaste business today and get the best quotation without any hassle. All you need to do is to follow specific steps:
Tradewheel.com is one of the best B2B websites to find genuine private-label manufacturers for toothpaste business. It is a globally recognized platform where you can meet with wholesalers who offer premium toothpaste at affordable prices, along with the best services when it comes to private labeling. The platform is very interactive, allowing you to explore the broadest range of premium-quality toothpaste listed by renowned brands and manufacturers. You can explore the wide variety and compare quality, quantity, prices, and other attributes to make the final decision. The website can help you in networking and building genuine relationships for the long term with reliable vendors who are willing to provide you with the best quality and customized toothpaste. The website is free to register, making it ideal for new businesses who are looking for ways to save additional money. You can choose to communicate with multiple manufacturers at a time for relevant business dealings.
While communicating with the manufacturers about private labeling your order, you can ask for price negotiations. There are several wholesalers available who offer low MOQs on initial orders. Sourcing with low MOQs can help you minimize the purchasing burden and get the best quality toothpaste at excellent prices. You can also enquire about ongoing discounts and deals to get the best offer.
This blog is a complete guide for starting a private-label toothpaste business. First, we have mentioned top manufacturers that are trusted worldwide. We have also mentioned the crucial measures to take along with cost analysis and where to get the best quotation for sourcing the best quality private-label toothpaste.
