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The home decor business allows manufacturers to express their sense of style and creativity, which inspires them to create pieces that complement the various tastes of people across the globe.
As a wholesale business, several wholesale and individual buyers are looking for affordable yet unique options to start their own reselling business. The global home decor market was valued at USD 747.75 billion in 2024. It is anticipated to grow from USD 802.26 billion in 2025 to USD 1,097.51 billion by 2032, expecting a CAGR of 4.58% during the period of 2025-2032. The Asian region has dominated the home decor market with a market share of 45.74% in the past year. Moreover, the home decor market in the U.S. is expected to grow significantly, reaching USD 305.51 billion by 2032. The growing influence of interior design trends and online retail drives market expansion.
The following are the best-selling home decor products and accessories to sell for business:
Scented candles are one of the most popular home decor accessories today. They add a calming and cozy atmosphere to any room. You can sell trending designs that include soy-based candles, wood-wick candles, luxury jar candles and many others with minimalistic packaging.
Scents like floral, citrus, and vanilla scents are the bestsellers. Starting a home decor business and selling scented candles is highly profitable due to low production costs. The target market includes young adults, gift buyers, and wellness-focused customers. Sellers can also tap into festive and seasonal options to boost sales. Selling bundles or personalized candle labels can help stand out in a growing niche.
Another best selling decor item is painting. The canvas paintings are in high demand for living rooms, bedrooms, and even home offices. People look for abstract and modern paintings that are nature-inspired with minimalist designs that are trending in 2025. You can start by sourcing paintings directly from local artists or printed in bulk can help in achieving low cost which means more profit.
Buyers include new homeowners, interior designers, and online shoppers looking to refresh their space. You can sell canvas prints in various sizes and offer customization. It's a scalable product ideal for e-commerce platforms and drop-shipping models. Partnering with artists can help beginners enter this profitable market.
Indoor plants and decorative pots are a booming trend in home decor. Ceramic made eco-friendly planters are in demand. Minimal pots with snake plants and lilies are top sellers. When pots are sold as decorative items, they offer great profitability. This product appeals to aesthetic vibes to all plant lovers and people decorating small spaces.
Offering plant care kits or themed pot collections can increase value. Targeting the wellness and eco-conscious market can help new sellers tap into a growing audience that values green living and indoor aesthetics.
Everyone loves LED lighting as an essential for modern home decor. From decorative lamps to strip lights and fairy lights, these help set the mood and style of the room. Popular designs include warm yellow lights, smart LED strips, and geometric lamps. It depends on product type and quality of LED lights and why buyers need it to decide its profit returns.
These lights are widely used in bedrooms, gaming setups, and living rooms. You can also create theme-based lighting kits. Selling energy-efficient and remote-controlled lights will appeal to the young and modern demographic.
Rugs bring texture and warmth to any space. The rugs are getting popular in various styles including boho, persian, jute, and other patterns. These rugs can be made in any size and it totally depends on the material, size and buyer’s needs. These can be made with cotton and synthetic fiber as these are affordable and easy to ship, making them ideal for online sellers.
Target audiences include new homeowners, renters, and people looking to renovate on a budget. Rugs are versatile and can be sold by size, design, and the need depending on the buyer’s vision. You can also create room-specific collections that can boost interest.
Decorative cushions are simple yet profitable home decor items. Trending designs include velvet covers, boho prints, embroidery, and minimalist monochrome styles. Customers include renters, new homeowners, and gift buyers. Cushions offer great upselling potential when paired with matching throws or covers.
They’re ideal for living rooms, bedrooms, and patio setups. A niche idea is offering cushion sets based on interior themes. Cushions are lightweight, customizable, and inexpensive to store, which made them perfect for both online and offline sellers.
Curtains are functional and decorative, making them a great product for a home decor business. Popular fabrics include linen, blackout polyester, and cotton blends. Trending patterns are floral prints, popping shades, and minimal solids. Curtains are highly profitable especially when they are sold in premium fabric or custom sizes.
Customers are typically new families, apartment dwellers, and homeowners doing interior upgrades. Offering curtain sets with rods or tiebacks can increase average order value. Highlighting light-blocking, thermal insulation, or noise-reducing features adds selling points.
Decorative items like figurines, sculptures, and tabletop décor are must-haves in every home. Ceramic statues, and metallic accents are trending. Decorative items are often sold and purchased in bulk, offering promising returns Your buyers will include interior decorators, online gift buyers, and people renovating homes.
These pieces are impulse buys, making them perfect for upselling. Sell them as part of themed collections. Compact, lightweight, and visually appealing, they perform well on social media marketing platforms.
Storage baskets and organizers combine function with aesthetics. Wicker baskets, cotton rope bins, and foldable storage boxes are popular in 2025. Customers include families, students, and people living in small apartments. These items help in decluttering while adding style to a space. You can sell them in sets or as part of room-specific collections.
Marketing them as eco-friendly or minimalist makes them even more appealing. Targeting niches like nursery storage, kitchen organization, or wardrobe makeovers can increase sales.
Vases are timeless home decor staples. Ceramic, glass, and matte-finished vases are trending. Modern, asymmetrical, and hand-crafted designs are in high demand.Ideal customers are flower lovers, interior stylists, and gift buyers. Vases can be sold individually or as part of bundles with flowers or table runners.
Lightweight and fragile, they require good packaging but perform well in visual marketing. Promoting them through styled photos or influencer home tours can drive strong engagement and sales. Selling customizable or handmade vases adds uniqueness to your product line.
|
Home Decor |
Estimated Profit Margin |
|
Scented Candles |
Up to 200% |
|
Canvas Paintings |
100% – 250% |
|
Pots and Plants |
Up to 150% |
|
LED Lightings |
50% – 120% |
|
Rugs |
60% – 180% |
|
Cushions |
100% – 200% |
|
Curtains |
80% – 160% |
|
Decorative Pieces |
Up to 150% |
|
Organizers / Baskets |
80% – 140% |
|
Vases |
100% – 180% |
Home decor and accessories depend on a person’s personality. It depicts one’s taste in selecting things to decorate a space with accessories. We have seen different trends in consumer shopping when it comes to choosing home decor, such as:
One of the prominent trends that concerns people is to choose home decor that reflects sustainability. It is modern awareness regarding the downgrading condition of the environment that has had a greater impact on the minds of consumers. Starting to sell products made with ethical practices attracts more buyers to your business. Objects like clay/mirror vases, jute baskets, pots, and plants with minimal use of carbon paint are ideal to attract socially aware home decor buyers.
Home decor totally depends on the personal taste of an individual. People seek various varieties, including objects with popping colors that showcase their interests in adding more zing to their spaces. On the other hand, some people have an aesthetic approach, which means they look out for minimalistic art and designs. Home decor buying patterns are also affected by the generational difference. Millennials and Gen-Z buyers have different approaches towards purchasing home decorations. People look for customized pieces created especially according to their tastes.
After the pandemic, people looked for quick, easy, and accessible methods to source home decor for personal and business use. Wholesale distributors looked for online sources to meet genuine home decor manufacturers who could offer them premium home decor and accessories at affordable prices. Online e-commerce shopping has added a level of comfort for small-scale businesses looking for home decor to start a reselling business. They are in constant search of a genuine supplier to buy the most profitable home decor items.
Social media has affected the way of living very deeply. People are following their favourite social media figures and getting influenced by them when it comes to living life and purchasing home decor. This has created a huge opportunity for home decor businesses to get inspiration from influential personalities from social media and attract buyers. Many wholesalers have taken ideas to attract more buyers. As a seller, it is a great opportunity to get affiliated with a social media influencer to get more exposure for your home decor and accessories business.
If executed rightly, the home decor business will be one of the most profitable businesses in 2025. Selecting the right buyers for your business through different approaches, such as B2B websites and other online forums, can help you achieve quick success. In this blog, we have curated a list of the top-selling home decor items in 2025 that are highly demanded worldwide.
