Best Source for B2B Industry Trends, News and Updates
![10 Best Selling Products to Sell in Hair Salon [2025]](https://www.b2bheadlines.com//uploads/images/products/0/2/0980643001755231750-10-best-selling-prod_500.jpeg)
Whether you are a wholesaler, exporter, manufacturer, distributor, or supplier of hair salon products or are looking to step into this business, this blog will help you immensely. We are going to provide you with a list of some of the most selling hair salon products that you can add to your inventory because of their high demand and profitability.
Furthermore, we will also discuss the tips and challenges that you might face in this business.
According to Fortune Business Insights, the global hair care market was valued at 106.91 billion USD in 2024. By the end of 2025, it would become a 113.93 billion USD industry. By 2032, it would become a 213.47 billion USD industry with a CAGR of 9.4%.
1_To succeed in selling hair salon products, offer a wide variety so you can meet different salon needs.
2_Keep your minimum order quantity (MOQ) flexible to attract both small and large buyers.
3_Provide high-quality products and make sure they meet safety standards.
4_Offering private labels and custom packaging can help salons sell under their own brand.
5_Give samples so buyers can test the quality before ordering in bulk.
6_Keep your prices competitive and offer bundle deals or discounts to encourage bigger purchases.
7_Stay updated with the latest hair care trends so you can stock popular products.
Explore the list of some of the best products that you can restock to sell in hair salons or to retail businesses.
Hair toners help adjust or enhance hair color, especially after bleaching or coloring. They are in high demand among salons that offer coloring services. It is one of the best-selling salon hair products that can bring high profit to your business. As a seller, you can stock a variety of toners such as ash, silver, beige, or pastel tones, as these are the most common types.
Offer both permanent and semi-permanent options to appeal. Providing small MOQs can attract new buyers who want to test the products before committing to big orders. You can also offer private-label toners so salons can brand them as their own. Keep prices reasonable, and offer bundle discounts for bulk buyers to encourage repeat orders.
Shampoos and conditioners are the most used products in any salon. You can sell different types, such as moisturizing, color-protecting, anti-dandruff, sulfate-free, and keratin-based formulas to target different audiences. Shampoos and conditioners are one of the best-selling products, and if you sell high-quality, salon-grade products at low MOQs, it will help attract small and large salon businesses alike.
You could provide samples so buyers can test the product quality before bulk purchasing. Private labeling and custom packaging options make your offer more appealing. Keeping prices reasonable and providing seasonal deals, like “buy 10 get 2 free,” can attract more bulk buyers. Once you sell quality products, you will have the chance to retain customers for a longer term.
Hair masks are used for deep conditioning and repair, making them a popular retail and in-salon product. It is considered one of the best-selling salon hair products that is in high demand since there are various hair-nurturing treatments being introduced to deal with different hair problems. You can sell masks for different needs like: hydration, damage repair, frizz control, or color protection.
Sellers can offer both single-use sachets and larger salon-size tubs. Providing private label and product customization services can help salons sell these under their own brand name. Low MOQs and sample packs make it easy for new buyers to try your products. Offer special prices for bulk orders and keep your rates competitive. Adding combo deals like “mask + hair oil” sets can also increase order sizes.
Heat protection sprays are essential for clients who frequently use hair dryers, straighteners, or curling tools. As a seller, you can provide sprays with added benefits like UV protection, frizz control, or shine enhancement. Offer different sizes, like travel-friendly bottles and large salon sizes.
Private label services can help salons sell them under their own branding. Low MOQs, free samples, and affordable pricing will make your offer attractive to new and existing buyers. You can also provide bundle discounts, such as pairing heat protection sprays with styling tools, to encourage larger purchases from bulk buyers. Heat protection sprays, when produced in bulk, save per-unit cost and generate more profit.
Hair electric tools like hair dryers, flat irons, curling wands, and crimpers are long-lasting investments for salons. You can offer high-quality tools at reasonable prices that will help attract both professionals and retail customers.
You can stock different power levels, designs, and heat settings to meet various needs. Providing product warranties, private label branding, and customized colors or packaging can make your tools stand out. Offering low MOQs for smaller salons and special deals for bulk purchases will increase sales. Including a sample or demo tool for big buyers can also build trust in your products.
Next on the list of best-selling salon hair products, we have hair brushes. Hair brushes are daily essentials in any salon. You can sell different types, including detangling brushes, round brushes for blow-drying, paddle brushes, and teasing combs. Offering them in sets or individually can give buyers more options.
Private labeling and customized designs or colors can make your brushes more appealing to salon owners. Keep MOQs low for smaller orders and provide bigger discounts for bulk buyers. Offering high-quality, durable brushes at competitive prices ensures repeat customers. You can also introduce seasonal offers, like “buy 50, get 10 free,” to encourage bulk sales.
Hair extensions are one of the most profitable salon products. You can offer different types, such as clip-ins, tape-ins, sew-ins, and keratin bond extensions. Stocking both synthetic and human hair options gives buyers more variety. Private label packaging and custom color-matching services can add value for salon owners.
Keep MOQs flexible so small salons can start with smaller quantities. Offering sample strands or color rings will help buyers choose easily. Maintain competitive pricing and offer bulk discounts for larger purchases to attract more professional salon buyers.
Hair oils and serums are top sellers for smoothness, shine, and frizz control. You can stock different types, such as argan oil, coconut oil, keratin serums, and anti-frizz serums. Offering small and large bottle sizes can appeal to both retail and professional salon needs.
Private label options allow salons to sell them under their own brand. Low MOQs and free samples will make it easier for new buyers to try your products. Keeping your prices competitive and offering combo deals like “oil + hair mask” can increase sales.
Color maintenance products like purple shampoos, color-depositing conditioners, and root touch-up sprays help clients maintain their salon look. You can offer different shades for blondes, brunettes, and vibrant colors.
Private label options let salons brand the products themselves. Low MOQs and sample packs will encourage smaller salons to purchase. Keep prices competitive and provide bundle offers for bulk buyers, such as “color shampoo + conditioner sets.” Offering high-quality, salon-grade formulas ensures repeat customers who trust your product performance.
Hair growth supplements are becoming a fast-growing niche. You can sell biotin capsules, collagen powders, or multivitamins that support healthy hair. Ensure you source from trusted manufacturers to guarantee safety and quality.
Offering private-label supplements with custom packaging can help salons expand into wellness products. Keep MOQs low for smaller buyers and offer discounts for bulk purchases. Free samples or trial packs can help new customers test your products. Competitive pricing and promotional deals like “buy 100 bottles, get 10 free” can encourage large salon chains to buy from you.
1_One of the biggest challenges is high competition. As a seller, you can solve this by offering private-label services, custom packaging, and reasonable prices.
2_Changing trends can cause products to lose demand, so stay updated on social media and stock trending items.
3_Maintaining quality is essential; work with trusted suppliers and do regular quality checks.
4_Inventory issues can be managed by keeping track of sales patterns to avoid overstocking or shortages.
5_Price pressure from big competitors can be handled by offering bundle deals or free samples.
6_Building trust with new clients takes time; share product reviews, give trial packs, and provide excellent customer service to encourage repeat orders.
Selling the right products in a hair salon can significantly boost profits and strengthen customer loyalty. In 2025, items like hair toners, shampoos, masks, heat protection sprays, and styling tools remain in high demand because they help clients maintain salon results at home. As a seller, offering high-quality products with flexible MOQs, private label options, and competitive pricing can set you apart in a crowded market. Providing samples, bundle deals, and custom packaging adds extra value for buyers. By understanding salon needs and staying updated with trends, you can build long-term partnerships and achieve consistent growth in the hair salon products business.
