Best Source for B2B Industry Trends, News and Updates
In this blog, we have discussed some of the best-selling Halloween candies, the market size, and ways you can start your Halloween candy distribution business, along with the B2B channels that you can use to connect with genuine buyers. So, without any wait, let's take a look at these mentioned things.
According to Market Research Intellect, the global Halloween candy market was valued at 10.5 billion USD in 2024. By 2033, it is expected to become a $ 15.2 billion industry with a CAGR of 4.8%.
The following are some of the candy sale trends for Halloween that, as a seller, you should know about before starting your own candy distribution business.
|
Year |
Estimated Global Halloween Candy Sales |
Growth Rate (YoY) |
Notes |
|
2023 |
$7.4 billion USD |
↑ 8.8% |
Demand for allergy-friendly and organic candies increased |
|
2024 |
$8.1 billion USD (estimated) |
↑ 9.4% |
More global participation in Halloween events |
|
2025 |
$8.7–9.0 billion USD (forecasted) |
↑ 7–11% |
E-commerce, themed bundles, and private-label surges |
Here is the list of candy distribution ideas that you can explore for 2025 Halloween.
You can sell your best-selling Halloween candies in 2025 through various dollar stores and convenience stores. Connect with these stores between August and September, as they start restocking candies 4-6 weeks prior. Selling Halloween candies on these will be a profitable venture for businesses of all sizes. You can offer SKUs like 200-piece Trick-or-Treat Packs or $1 Retail-Ready Bags for buyers' convenience.
As a best-selling candy distributor for Halloween, you can also reach out to party products supply stores or retailers that stock bulk candies to sell to end-users on special occasions and celebrations. These stores also source candies for events like Halloween. Offer these stores bundles, deals, and discounts that benefit both you and the buyers. These stores focus on themed candies, and if you are targeting the same niche, it will be an excellent opportunity for you to sell to these resellers.
Stores like Amazon, Etsy, and eBay are another great opportunity that homemade best-selling Halloween candy distributors and sellers can take advantage of to sell their products. These stores promote online and homemade products, and candies made at home are in high demand in such stores. Offer bulk candies at profitable prices, with customized or Halloween-themed packaging to attract customers.
You can also offer bulk candies at all times, such as branded candies, to schools, NGOs, and event organizing companies. These places require candies for games, giveaways, and booths, and offer products in bulk and loose candy boxes. Ghost gummies, blood-red lollipops, spider-web licorice, and more are some of the best candies to sell.
The best thing is that these schools and event organizers need to restock their business inventory from time to time, so having a return customer will also be a plus point for your business.
You can supply Halloween-themed candies to bakeries, cafes, and dessert shops. They use candies as cupcake toppers, cake fillers, or to decorate Halloween treats. Offer them in bulk at wholesale prices, along with theme-specific options such as gummy worms, candy eyes, or orange-and-black sprinkles.
You can also pitch to food service providers who supply catering businesses. These buyers often reorder if the quality and delivery are good. Offer sample packs and fast delivery. Customer retention is high in this segment because they typically plan themed menus and require a consistent supply of candy.
Toy and gift shops love seasonal products, such as Halloween buckets filled with candy. You can create pre-packed candy kits in pumpkin-shaped containers or spooky gift bags. These are easy to sell in-store as impulse buys.
Offer wholesale deals for minimum orders, such as 50 or 100 kits. You can also provide display boxes and signs to help them sell faster. This group may not order frequently, but if the packaging is creative and sales are good, they'll come back next year. Effective packaging and timely delivery can enhance loyalty and foster long-term partnerships.
Wholesale bazaars are an excellent way to sell in bulk directly to small shop owners, market vendors, or kiosk operators. Set up a stall before the Halloween season and display bulk candy packs, themed bundles, and pre-packed bags. Offer special deals for bulk buyers, such as "Buy 10 cartons, get one free."
The foot traffic is usually high, and you'll find many resellers in one place. Retention depends on price and availability. If you offer good deals and fast service, they'll come back for more or recommend you to others. It's also a great place to get feedback.
Local supermarkets are always on the lookout for fast-selling Halloween candies. Offer them candy in shelf-ready cartons or display-ready boxes. Include small bags labeled "200-piece Trick-or-Treat Pack" or "$1 Halloween Mix." Supermarkets need products that are easy to stock and priced right.
Offer options with barcodes and packaging that fit their retail setup. If you provide on-time delivery, seasonal offers, and high-demand items, they will likely reorder yearly. Customer retention is high here because they work on tight schedules and prefer trusted suppliers who can meet their needs quickly.
You can supply Halloween-themed candies to influencers who create unboxing content or to companies offering seasonal subscription boxes. Offer them unique candy packs that look good on camera; think spooky shapes, bold colors, and creative wrapping. Additionally, provide bulk candy with branded packaging options.
Offer flexible order sizes and fast delivery. This market is trend-focused, so packaging and timing matter. Retention can be moderate to high if your products help their brand look good and if you stay ahead of seasonal trends. It's a great way to reach new customers through their audience.
We have presented you with the list of leading platforms that you can explore to sell the best candies for Halloween in 2025.
If you want to explore the list of best-selling Halloween candy in 2025, Tradewheel.com is a great option to check out. It is the fastest-growing online B2B trading platform, where you can explore a list of hundreds of buyers, inquire about their product requirements, prices, and quantities they require. If you are willing to fulfill their requirements, you can seal the final deal with them at profitable prices.
The website is easy to use and is equipped with all the right tools that make trading effective and efficient for everyone. As a seller, you can ensure the premium quality of these Halloween candies and offer sample products to first-time buyers or anyone, so that they can place a final order with you after checking the quality of the products and placing complete trust in your business.
Alibaba is a renowned online B2B trading platform for selling Halloween candies at reasonable prices. The platform is equipped with all the right tools that enable you to find and connect with the buyers of Halloween candy. Here you can have one-on-one communication with the buyers. The best thing is that account creation on the website is quick and easy.
Provide some basic information about your business, and you're ready to set up your Halloween candy business. Provide product descriptions, HD images, and reasonable prices so that all sizes of companies can consider your business for their dealing. The trade assurance policy on the website enables both parties to conduct secure business transactions without any issues.
EC21 is a South Korea-based online trading platform. The website deals with the buying and selling of various products from different industries, including candy. The platform receives hundreds of inquiries from candy buyers each day. You can check out the buyers' requirements on the platform, including their price range, and determine if you can fulfill their needs within their desired budget.
Offer them the best deals so that they return for subsequent bulk order placements. Along with quality candy deals, you can offer secure payment options, fast delivery methods, and your top-selling sample products to build customer loyalty towards your business. You can easily create your seller's account on the website without any difficulty.
Sellers in search of answers to what is the best-selling candy for Halloween? We have a list of branded candies that you can distribute to a range of resellers and distribution stores looking to source these products.
Reese's is the most selling candy company on Halloween. Its peanut butter-covered chocolate is always high in demand, including on occasions like Halloween. Miniature cups, pumpkins, and white chocolate variants are among the other products that are consistently sold in millions throughout the year. The unique packaging of all Reese's products makes them perfect options for trick-or-treat occasions as well.
A mix of nougat, caramel, peanuts, and chocolate has built an empire worth a million dollars in the chocolate world, and that is the Snickers brand. Their fun-size bars are the most profitable products on Halloween. Mini sneaker packs are the highest-selling item of the brand in 2020. The brand remains strong in 2025.
Their colorful shell, melt-in-your-mouth appeal, and variety (milk chocolate, peanut, crispy, etc.) make M&M's a universally accepted treat. The best thing the brand has introduced is the customized M&M bags in spooky designs and funky Halloween-related colours.
Sour Patch Kids offer a distinct and unique flavor compared to traditional chocolate candy products, which is why they are popular among people of all ages. Individually packed mini-bags are ideal for parties or Halloween events. Their zombie-themed packaging on
If you're looking for top-selling Halloween candies and distribution ideas, then keep reading this blog. Here, we have discussed a list of ideas that you can explore and sell your candies through. We have also mentioned leading platforms where you can sell and source these products, along with the market size of Halloween candy and a list of some of the best-selling ones that you can explore and restock to benefit from reselling.
