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Despite being a food ingredient, honey is a low-perishable liquid gold that can be stored in any environment due to low water quantity and thick consistency, making it a suitable product to sell and buy internationally. Many honey importers are looking for genuine wholesale honey suppliers who can offer premium honey in bulk quantities. If you are planning to start a honey business with premium honey buyers, then this blog is for you.
China produced about 36 billion US dollars' worth of honey this year. In 2025, the global honey market will show a revenue of US$54.54 billion. The market is expected to grow annually by 7.86% (CAGR 2025-2030). Pure honey is a rare find these days due to the added artificial sweeteners, honey made from sugar, and fake honey syrup. This factor has contributed a lot to the increased demand for pure raw honey, which has several applications in various industries.
Honey can be found in many types all over the world. It is a natural extract of flower nectar extracted by the bees over time. Honey can be sold in its pure, raw form, whipped, filtered, chunky, or with granules. Different kinds of honey that are highly demanded around the world are:
|
Type of Honey |
Key Characteristics |
|
Manuka Honey |
It is a dark, intense flavor; it has high antibacterial properties and is produced in New Zealand and Australia. Manuka honey is highly used by skincare and premium healthcare businesses. |
|
Acacia Honey |
Also known as table honey, this kind is light in color with a mild floral taste and slow to crystallize. |
|
Wildflower Honey |
Wildflower honey is used in natural food. It varies by region and is often made with organic and raw mixed floral sources. |
|
Sidr Honey |
It is used by premium medicinal niche markets. It is sourced from Sidr trees found in Pakistan and Yemen. |
|
Eucalyptus Honey |
Used in cough syrups and other medicines, this has a strong, herbal flavor with medicinal properties. Mainly sourced from Australia, India, and Brazil. |
|
Orange Blossom Honey |
Highly used to bake and make luxury products. This honey is light in weight with a citrusy aroma and flavor. |
The United States is leading as the largest honey-importing country in the world, importing over 150,000 metric tons annually. The country imports most honey primarily from Argentina, India, and Vietnam. It is due to the massive retail and industrial demand in the region.
Meanwhile, Germany stands out as the top importer from Europe and sources high volumes from Mexico, Ukraine, and China. The country demands premium quality due to its strict quality standards. France, Italy, and the United Kingdom have high consumer preferences for organic and gourmet honey. Japan is a major importer of high-quality honey, especially the light coloured due to high demand, primarily from countries like China and Argentina.
Meanwhile, Saudi Arabia and the United Arab Emirates are key markets in the Middle East, with a strong demand for medicinal varieties such as Sidr honey, which is often sourced from Yemen and Pakistan.
You can start your own honey-selling business and find wholesale honey buyers online. Finding business buyers from different industries has been streamlined due to B2B websites, where you can connect with multiple buyers looking to purchase honey in bulk. These buyers belong to various regions across the globe and require honey for business.
The following are the top B2B marketplaces to sell bulk honey to global importers online:
You can find global honey importers from different industries registered on Tradewheel.com. It is a renowned B2B marketplace where millions of buyers connect with global sellers online to avoid the hassle of sourcing honey from offline sellers. Tradewheel can become your source of developing long-term business relations with honey buyers in relevant industries, including food, medicines, and cosmetics. The platform has been upgraded to provide you with the ease of doing business and has several tools to help you and guide you throughout the process. You can start by setting up the virtual store and listing details regarding the quality of honey, how it is sourced, and other descriptive information to inform buyers before making a purchase decision.
DHgate is one of those top B2B websites that offers a chance to businesses of all sizes to begin their online journey. The platform is highly recommended for small-scale honey sellers who are looking forward to making initial sales with honey importers globally. Dhgate allows you to explore the buyers page, looking for various kinds of honey, including manuka, sidr, eucalyptus, and many other types in bulk quantities to use in medicines, skin care products, and the culinary world. The platform can help you expand the roots of your business in China and all other parts of the world without having to leave your comfort zone. To grab the market's attention more strongly, you can offer the honey buyers discounted rates and low MOQs, thereby increasing your chances of receiving an order.
Global Sources comes under the most renowned B2B websites that provide excellent product sourcing and selling opportunities to buyers and sellers across the world. As a honey seller, you can approach the world’s top honey importers who are registered on the platform for business. The website offers great innovative tools that are not only best for selling but also for promoting your honey among others. All you need to do is state precise details regarding your business, which include uploading clear and high-resolution pictures of honey that tell about the quality and standard of honey. The wholesale honey market is quite saturated, which means you have to stay highly available when a query comes for honey buyers online.
Go4BusinessWorld is a reliable source for meeting with wholesale honey buyers globally. The website is designed for everyone to understand the basics of online selling without getting overwhelmed. You can sell wholesale honey and form business relationships with buyers looking for massive volumes of honey. To understand the buyer’s requirements more closely, you can start by creating your business account and registering your business as a seller. Add your product list, including all kinds of honey, and offer customization to buyers so that your chances of sales increase more over time. The website offers genuine and verified buyers’ leads who will be ready to invest with you without wasting your time.
Alibaba.com is a well-known B2B website that is considered the biggest platform for online business selling and purchasing. Millions of honey sellers are registered on the platform, finding ways for business expansion and serving buyers with premium quality honey. As a new seller, Alibaba provides endless perks, which include easy targeting of small to medium-scale buyers that are suitable for your business goals. Alibaba has secured a system for payment that can be really applicable for sellers, especially if they are new to online selling. You can list honey and add details regarding its source, packaging, logistics, delivery, and for buyers, so that they feel comfortable doing business with you rather than any other seller.
To begin your journey of selling honey online, you can focus on the following steps that will help you find honey buyers and importers easily:
There are certain types of honey buyers and importers who need honey for personal and business use. You can start by focusing on identifying the target market. Honey buyers include health-conscious consumers, retailers, grocery stores, and distributors who require bulk honey. To excel at your business, conduct a competitor analysis to understand the market more closely and look at what competitors are offering to sustain in the market. You can choose from buyers who require bulk raw, organic, bottled honey at affordable prices.
Selling honey is easier if you have a business plan. You can select the mode of honey business which depends on your budget, business knowledge, and analysis of the honey demand. You can either start by selling honey to local buyers who live in the same area or to buyers in a different location. This is easy to receive payments with a small supply chain to manage from start to end. For a larger-scale business, you can start exporting your honey to foreign honey importers who are situated in other countries. For this, you need to source export licences from the respective authorities, FDA approval, a bill of lading, and other documents, along with a knowledge of customs and tariff regulations of the other country. Another way is to start private label manufacturing and sell honey to businesses with their choices of labelling, branding, and packaging.
Packaging plays an essential role in any business. Especially if you are selling private-label honey to distributors and resellers. Choose premium quality glass bottles, glass jars, squeezable bottles, or ask for any special requirements from the buyers regarding product packaging. You also need to invest in creating a business label that tells the story of origin, from where the honey is sourced, and all the nutritional value to make a significant impact on the minds of consumers and honey buyers online.
Offer great pricing to all the buyers that justifies the quality of the honey. At the beginning of sales, start by offering low prices, lower than those of the competitors, and low MOQs to bulk honey buyers. It is a great strategy to not only develop business relationships but to overcome the competition with services and quality. Add product cost, transportation, export, delivery, and other expenses to receive the profit. For wholesale honey buyers, offer small samplers initially as a way to form a business relationship that lasts long.
Use various marketing tools to promote your honey business. You can start by investing in the development of the official business website. A business website is your digital address that increases trust, the seller’s credibility, and is also used as a tool to perform SEO. You can use several techniques of SEO to appear first in the search engine and the minds of honey buyers. You can also use social media such as Instagram, Facebook, TikTok, and utilize the best options to promote the official pages and stay relevant with trends and attentive to the honey buyer’s queries anytime.
Yes, honey can be very profitable due to the growing demand for natural and organic products. Profit margins are high if you manage quality and branding well. Local and export markets offer great opportunities for raw, organic, or specialty honeys.
The startup cost depends on your model. Initially, you can start with $ 1000. The expenses include jars, labels, licenses, and marketing. Export businesses may require more for certification and logistics.
Yes, most countries require a food safety license or registration. You may also need labeling approval, a business license, and export documentation if selling internationally. Check with your local food authority to stay compliant and avoid legal issues.
You can sell honey and honey products through B2B platforms and reach global honey buyers and importers online.
Honey has so many benefits for human health, and it has been getting global recognition as research and development take place in different sectors across the world. This has created a massive demand for premium quality honey, and businesses are starting to look for honey sellers who offer excellent quality and affordable prices. In this blog, we have discussed the honey market with top honey-importing countries and kinds of honey with several health benefits and applications. Furthermore, we have also included top B2B websites to sell honey to importers worldwide.
