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The wholesale jacket buying market is filled with multiple brands and is also divided into several market segments. Within this highly competitive market, a major chunk of leather supplying companies find it challenging to find the right leather jacket buyers. On the other hand, many businesses are taking advantage of the global digitization and trading leather jacket buyers in Germany, China, and many more countries. We are sharing a few common methods of how such businesses are generating genuine leads and expanding their business exponentially over time. You should go through all of them and choose the one that aligns with your budget, target market, and business goals.
Most small to medium-sized orders are made through B2B E-Commerce sites. Procurement officers also use it as a price and specification benchmark to get an idea of what the current offers.
Following are a few sites that contain a large number of potential bulk leather jacket importers.
Finding leather jacket importers gets easier when you use the strategy and marketplace. If you are running a leather jacket production factory and looking for potential importers, Tradewheel.com is the platform on which you should list your products. It has a massive customer base which includes leather jacket importers in USA, Germany, and many more countries.
In the digital world where most B2B E-Commerce sites have high competition, especially for new distributors, Tradewheel.com stands out. As Tradewheel.com’s popularity is growing consistently, there is always room for more exporters to join and find genuine bulk leather jacket importers. Many companies have also made this marketplace a go-to source for bulk orders.
You can post your products on Tradewheel.com for free and expand your reach to the right buyers. There is no limit to the product type as well. Their product posting procedure is also quite simple. You can post your products on it in only a few minutes. Still, if you ever get stuck at any stage or want assistance, their support staff is also quite helpful.
While optimizing your product, you should know that their product pages appear on search engine results. Thus, adding keywords that are searched on Google can surely help you boost your reach.
Fibre2Fashion is a well-recognized B2B marketplace featuring more than 200,000 suppliers all across the globe. It entirely focuses on the fashion and textile industry and has a rich history of assisting wholesale leather jacket suppliers to expand their business. You can also join this site as a seller. Firstly, you need to fill out an application form in which you will be sharing your company's basic information and the products you want to sell. Once, your application is accepted, you can post your products on Fibre2Fashion for free.
Even though Fibre2Fashion allows manufacturers to post their products at no cost, they charge a commission on every sale you make here. Their commission rates also vary quite based on the product category and order size. Thus, while making your pricing strategy you need to consider the commission rates. Most leather jackets buyers on Fibre2Fashion look for premium quality items. Rather than focusing on lowering your rates, try to deliver goods that are better than competitors.
Another factor that makes it stand out is the market intelligence Fibre2Fashion shares with the sellers. It would help you keep yourself updated with the market’s ongoing trends, requirements, and expectations of the purchase managers.
Sewport was launched back in the year 2017. Their mission is to help fashion good wholesale buyers and sellers come together for business collaborations. In only a few years, Sewport has become a great B2B marketplace where new leather jacket manufacturers can also join and find genuine buyers without any connections.
The primary focus of Sewport is to help new businesses to find leather jacket buyers in USA, Europe, and all across the globe. Therefore, if you are also aiming to enter this highly competitive industry without strong connections, you should surely consider Sewport to help you get a kickstart.
Even though Sewport was launched with the goal of helping new businesses make an entry in this industry, as its popularity was increasing, some medium-sized factories and top brands also started using it. They also brought a concept that clients can also expect high-quality designs from new sellers.
Talking about Sewport today, buyers with different sizes and design requirements come to this portal in search of factories that can provide high-quality leather jackets. More than 120,000 brands use this marketplace to meet their procurement needs. The potential of Sewport is almost endless. All you need is the right strategy to penetrate through it.
If you are planning to connect with leather jackets buyers in Europe, you would have a hard time finding a better marketplace than EuroPages. Leather Jacket importers in European countries use this portal like a yellow page directory to look for trusted distributors. While posting your products here, you would have to go through a strict company verification procedure. Even though their signing up and product approval procedures are long and time-consuming, it is still worth the effort because of the return you would get.
The major chunk of buyers on this site consists of top brands looking for a factory to outsource their production operations. Furthermore, most wholesale leather jacket buyers are also willing to pay higher amounts for leather jackets that are better in quality.
The European leather jacket market is already divided into several segments and buyers from almost all those market segments use EuroPages for procurement. Most brands start their search with this platform because they know the standards of sellers here. Many purchase managers also use EuroPages as a benchmark to compare the deals they get from other sellers. They also arrange Tradeshows over time to help businesses like yours build strong connections.
You are missing out on a lot of potential if you are not using LinkedIn to find leather jacket buyers. Even though it is not an E-Commerce portal, it can still help businesses find bulk leather jacket importers. it is a social media platform that brings business professionals together. It includes CEOs, Purchase Managers, Founders, and all other decision-makers that you want to target.
Firstly, you should create a LinkedIn profile and optimize it for the best visibility. Then, start building your connections with people who can be your potential customers. Rather than approaching them with a generic offer or templated message, try to understand their procurement needs, and after that offer them an offer accordingly. It would not only help you generate leads but also build your connections for a long-term trading opportunity.
If you look at the procurement of top brands, most of them do not use B2B E-Commerce marketplaces. Instead, they rely on their direct connections. However, LinkedIn is an exception. Through this platform, you can find high-paying clients who want to build long-term trading relationships. What makes it truly stand out is that you can do all of this without paying for their paid campaigns.
Global Sources is a well-recognized B2B marketplace among buyers. Even though its goal is to connect international wholesale buyers and sellers, most of the bulk leather jacket exporters on this site are from China region. To differentiate from each other, most sellers try to offer lower prices while maintaining a certain standard. Due to the price-conscious behavior sellers have here, this strategy is applicable for the most part. If you can also afford to give out some discounts, especially at the start of your journey to get the first few orders, you should surely go for it.
To post your products on Global Sources, you need to create a seller account on their site. While listing leather jackets for sale, try to use keywords that are searched on Global Sources in the Title and description to maximize your chances of getting impressions and conversions on your product.
B2B E-Commerce sites can instantly boost your reach and help you get genuine leads even in the long run. These are a few factors/tips that you should also consider.
Diversify Opportunities: There are several B2B E-Commerce sites and each one has a different set of buyers and sellers. You should have your presence on as many of them as possible. It would only increase your reach and chances of getting bulk orders.
Market Trends: You should always be aware of the market’s ongoing trends and demands. After that, personalize your offered products accordingly.
Product Reach: When posting your products, you must optimize it as per the platform’s given tips to maximize your reach. Moreover, most E-Commerce sites also have PPC or membership plans to boost the reach of products.
Attending Trade Shows is a great way to build positive relations with leather jacket buyers. It not only helps you get brand exposure but also in understanding the importers’ needs and challenges. From Trade Shows you can expect to get some orders on the sport, but it is only one of many advantages it adds. Most procurement officers join such trade events and look for credible factories to build a long-term business collaborations for mutual benefits. Trade Shows are also helpful in getting feedback about your products and have an idea of how well they align with the market’s ongoing demands and trends.
Pros:
It helps business decision-makers come to face-to-face which results in long-term trading relations.
Can help bulk leather jacket suppliers to get feedback about their products from potential buyers.
Cons:
Participating in Trade Shows can sometimes ask for a huge time and money investment.
E-mail marketing does not require a massive budget but has the potential to deliver great ROIs if executed the right way. Even now many companies are still not using E-mail marketing. Thus, having a strategy in this segment can help you stand out in the competition and send your offers to leather jacket importers where not many competitors are competing.
Start with building an email list. With today’s tools, finding emails of potential leather jacket buyers is quite easy. Then, divide them into smaller segments to address their pain points and offer your best. A successful E-mail marketing campaign is not about sending selling offers to random jacket buyers, but about approaching the right buyer with the right message and approach.
Pros:
Email-Marketing is cost effective and has high ROI potential.
Gives competitive edge over other suppliers, as most of leather jacket sellers do not use it.
Can reach out to multiple sellers with personalized offers and precise targetings.
Cons:
Stricter data privacy regulations, such as GDPR and CAN-SPAM, require businesses to obtain explicit consent from recipients before sending marketing emails.
The number of leather jacket suppliers online is almost endless. In such a highly competitive market, you need to give your customers a reason to buy from you and not from your competitors. Quality and price a subjective factors. If one procurement officer prefers a specific style or rate, it does not mean that all of them would prefer it. Instead, businesses have started preferring factories that invest in CSR activities, eco-friendly materials/operations, or other factors.
It is never a good approach to change unique selling points because the market would make a perception based on your first USP and it is quite challenging to change customer perception. Thus, while choosing a Unique Selling Point for your wholesale leather jacket brand, you need to make sure that you can carry it in the long run.
The wholesale leather jacket buying market is filled with several brands, different behaviors, and a lot more. In such a cluttered market, you need to figure out a unique selling point that makes you stand out among all leather jacket suppliers. Attending Trade Shows and Events is one of the most effective ways to build connections with potential leather jacket buyers. Other than that, having your wholesale jackets listed on B2B E-Commerce sites can also help you expand your reach and get good leads. Most businesses use such marketplaces to increase their reach quite quickly. You can also post your products on multiple sites to multiply your chances of getting more leads in a short span of time.
