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The global chicken meat market is projected to reach US$268.35 billion by 2033, up from US$160.62 billion in 2024. The average compound growth rate is estimated to be 5.87% from 2025 to 2033.
Certain factors drive market growth, including the increased disposable incomes of the average middle-class family. The convenience of finding chicken-based products everywhere has also contributed. The technological developments in poultry farming, combined with consumer awareness of the nutritional advantages and versatility of chicken over red meat, are also driving factors in the chicken/poultry meat industry.
To start a chicken exporting business, you need to consider different types of buyers with varying needs. Knowing each buyer and their needs will help in selective target marketing and developing business strategies:
Wholesale chicken distributors export chicken meat in bulk volumes from trusted exporters to sell it further. They are the biggest market for your business in any country. Chicken distributors are the ideal type of buyers to start your sales. They purchase fresh and frozen meat.
Restaurants require a wide range of fresh, frozen, cured, and processed chicken in bulk quantities. They demand specific cuts of the bird, including wings, chest pieces, and legs, separately. Delis require full boneless chicken meat to cure and for mincing it to make sausages and other kinds of cold meat.
Most people worldwide prefer to purchase fresh and frozen chicken from their local supermarkets and grocery store chains. They need fresh chicken with skin on and without skin, depending on their customer demands. Most grocery stores handle imports directly, while others obtain them from their meat distributors.
Small catering businesses find affordable chicken meat to cook for their customers and fulfill their orders. They require both cheap and premium-quality chicken to run their business and expand their menus.
B2B marketplaces are ideal for finding chicken buyers and importers from all over the world due to their high accessibility, ease of access, and 24/7 availability of buyers, despite being located in different parts of the world.
The following are the top B2B websites to find chicken buyers and importers globally:
Tradewheel.com is one of the best platforms to find reliable chicken buyers worldwide. As a chicken meat exporter, you can connect with many chicken importers, wholesalers, and distributors who have made their names in the poultry industry. The site features a large category dedicated to meat and poultry. You can easily showcase your product range, including frozen chicken, chicken parts, and whole broilers, at affordable rates. Tradewheel.com also supports sellers in entertaining private label requests and custom packaging. Buyers often seek bulk sourcing options. Its strong international reach ensures sellers can connect with buyers from the Middle East, Asia, Africa, and Europe. For chicken sellers, this is a trusted B2B marketplace.
Meat and Poultry Online is a niche platform that focuses specifically on the meat industry. It is an ideal place for chicken sellers to meet serious chicken buyers. Unlike general B2B websites, this platform only caters to poultry, beef, seafood, and related products. The platform ensures highly targeted leads. As a supplier, you can list frozen chicken, fresh cuts, or processed poultry. Buyers from hotels, restaurants, and retail chains often use this platform to source bulk products. Its industry-specific audience increases the chances of connecting with genuine buyers who know exactly what they need. This makes it one of the best platforms for the chicken trade.
Global Sources is a well-known international B2B marketplace where sellers can find strong buyer connections in the meat and poultry industry. Chicken suppliers benefit from the site’s large importer base. The website is particularly famous in the Asian and Middle Eastern regions, where demand for chicken meat is high. Global Sources enables sellers to showcase certifications such as Halal and ISO, which are significant factors in attracting international buyers. The website has advanced product listing options for suppliers to display a variety of cuts, including frozen chicken and chicken wings on sale. Genuine buyers and efficient communication tools make this platform one of the best choices for chicken exporters looking for trustworthy and bulk purchasing partners.
EC21 is a leading global B2B marketplace that helps sellers connect with serious buyers across many industries, which also includes poultry. It is highly popular in Asia. It is a great platform for chicken exporters targeting buyers in South Korea, China, and Japan. Suppliers can post detailed product listings for frozen chicken, whole birds, or specific parts, such as breasts and thighs, for sale. EC21 also offers robust buyer inquiry options, which allow sellers to respond directly to purchasing requests. The website offers a secure environment for trade and a wide global reach that ensures chicken sellers that they can find trustworthy importers. Its simple system for business makes it a reliable platform for sellers.
DHgate is a Chinese B2B marketplace that connects global buyers with suppliers. It is an excellent option for chicken sellers who want access to bulk purchasing importers. The platform has a wide reach and is popular among small to medium buyers. You can find many chicken buyers, including retailers and wholesalers. Chicken sellers can list frozen and fresh products. The site supports clear communication between buyers and suppliers. DHgate is also known for competitive pricing opportunities. It attracts importers who want affordable poultry supplies. Its strong presence in the global market makes it a valuable platform for sellers seeking to rapidly expand their customer base.
Europages is a trusted B2B directory. It is especially strong in the European market which has high and consistent poultry demand. Chicken sellers can use this platform to connect directly with retailers across Europe. The site allows suppliers to showcase their company profiles which include product details and certifications to help attract serious chicken buyers. Europages is widely used by European businesses looking for wholesale chicken, frozen poultry, or processed meat in bulk quantities. Its targeted network in Europe makes it a valuable tool for sellers who want to build strong partnerships in this region. For exporters, the platform ensures authentic buyer connections and steady orders.
Kompass is a global business directory and B2B platform that helps sellers connect with genuine buyers of chicken products worldwide. It provides a structured database where suppliers can list their company details. You can also list your products and certifications to attract chicken importers and distributors. Kompass is especially effective for building long-term partnerships because it focuses on verified businesses. Chicken sellers can target specific regions, industries, or company sizes using its advanced filters. Kompass ensures that suppliers meet professional buyers such as wholesalers, supermarkets, and food service distributors. Its reliable data and simple interface make it one of the best platforms.
Alibaba.com is the world’s largest B2B platform and one of the most effective places for chicken sellers to find buyers. The site has millions of users, and you can find genuine chicken importers, distributors, supermarkets, and restaurants. Chicken suppliers can post detailed product listings with photos and certifications, along with pricing to attract buyers worldwide. Alibaba.com also supports secure trade, which builds trust with international buyers. Sellers can offer frozen chicken, whole broilers, or processed poultry products in bulk. The website has a massive reach and a trusted reputation. Alibaba.com is one of the best marketplaces for connecting with chicken importers globally.
AgroServer is a niche platform focused on agriculture and food. It is particularly popular in Eastern Europe and Russia. It connects chicken sellers directly with regional buyers who are wholesalers, distributors, and retailers looking for premium quality chicken. AgroServer has an industry-specific approach that ensures that most buyers are genuinely interested in poultry. This way, it is easier for sellers to get inquiries. Suppliers can list products like frozen chicken, fresh meat, or processed poultry. Its localized focus helps exporters enter new regional markets. For sellers targeting Eastern European buyers, AgroServer is one of the best platforms for securing long-term partnerships and steady orders in the chicken industry.
To stand out among other chicken businesses, you can apply the following strategies to improve your sales and overall profitability:
Acquire certifications such as Halal, FDA-approved, and Organic to capture the buyer’s attention.
While using B2B marketplaces, use high-resolution pictures, proper descriptions, and clear price and handling details
Expand your product listings slowly, add your products like frozen items made with chicken as your secondary product, to increase the market
Always tend to form long-term business relationships with wholesalers, manufacturers, and distributors online.
Chicken is highly consumed all over the world, which made the chicken export business a profitable idea. In this blog, we have discussed the potential target markets for your business and their specific needs related to chicken meat. Furthermore, we have also mentioned the top B2B marketplaces to find genuine buyers and importers in the region and globally to export chicken meat in bulk. Focusing on business strategies, anyone can easily start a chicken export business due to the global excess demand.
